What you need to know about the new Publicis bosses, MediaCom appoints UK CEO, the Christmas ad that beat John Lewis

view in web browser add to safe senders list December 08, 2015 Campaign Daily Fix

Latest news Publicis Groupe's new bosses: what you need to know John Tylee Following the major shake-up at Publicis Groupe, John Tylee assesses the four senior leaders' leadership potential and outlines what Publicis agencies need to know about their new bosses. MediaCom promotes Josh Krichefski to UK CEO Maisie McCabe MediaCom UK has promoted its chief operating officer, Josh Krichefski, to chief executive, and its chief executive, Karen Blackett, to chairman. Edeka's Christmas ad goes viral and overtakes John Lewis in online shares James Swift A controversial Christmas ad for Edeka, the German supermarket, has eclipsed John Lewis' festive campaign in online shares. Adidas appoints Havas Helia for international CRM Omar Oakes Adidas has appointed Havas Helia to its international customer relationship management account after a competitive pitch. One Direction, Caitlyn Jenner, Obama, iPads and #JeSuisCharlie: Twitter's review of 2015 Sam Burne James Twitter has launched a review of 2015 giving a run-down of the top trends and influencers, the most retweeted messages and most high-profile new users. P&G moves bulk of £1.77bn US media account into Omnicom Omar Oakes Procter & Gamble, the world's biggest advertiser in terms of spend, will move the bulk of its media buying and planning in North America to Omnicom, following a competitive pitch. Nabs kicks off review for integrated agency Omar Oakes Nabs, the ad industry's charity, has begun a review for a retained agency for the first time as it expands its services and adapts its strategy. Escapism launches ad-free issue on refugee crisis Gurjit Degun Square Up Media, which owns Escapism and Square Mile, has published its first ad-free title, on the global refugee crisis. Michael Grade backs Channel 4 privatisation Gideon Spanier Former Channel 4 boss Michael Grade has backed the idea of privatising the state-owned broadcaster, saying: "The world has changed dramatically." Agency bosses: too many questions around Publicis Groupe restructure Emily Tan & Matthew Miller Publicis Groupe's restructuring announcement shows much needed change, but the lack of details has led agency leaders and consultants to question whether the announcement could be just "smoke and mirrors". Microsoft reveals most searched UK industry buzzwords of 2015 Ravleen Beeston 'Augmented Reality' was the most searched industry buzzword or phrase across the UK in 2015, says the head of sales for Bing Ads at Microsoft UK. The Work Smart Energy GB "Gaz & Leccy" by Abbott Mead Vickers BBDO Smart Energy GB, the national campaign to roll-out smart energy meters across the UK, pranked cinema-goers with an interactive 3D film experience earlier this month. World Surf League "chaos theory" by Mistress The World Surf League has released its first ever global ad campaign - "you can't script this" - and kicked things off with a 90-second ad. A List 2016 How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media. Editor's pick Passion and purpose beat big pay rises to keep talent Claire Beale In the past few weeks, I've judged the brilliant Nabs Fast Forward scheme, the Campaign Future Leaders Program and J Walter Thompson's Chrissie Barker Award for its best graduates. A view from Dave Trott: No idea Dave Trott Recently, I heard about a talk given by one of the most respected planners in London. Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Campaign Jobs Account Director £75k Dot-Gap, London (Central) Digital Director £80k Dot-Gap, London (Central) Account Manager– Creative Agency £30k - £32k Spectrum 360 Recruitment, London (Central), London (Greater) DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k up to £35k Judi Patton, London - all areas See all jobs

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