Friday, 18 December 2015

Who will run Publicis Groupe UK? Plus Apple hires Grey's Tor Myhren, creative playlists, Bicester Village, BA, emojis, agency Christmas cards, M&C Saatchi

Campaign Daily Fix

Campaign

December 18, 2015

Campaign Daily Fix

Latest news
Publicis Groupe eyes candidates for top UK committee role
Publicis Groupe eyes candidates for top UK committee role

Gideon Spanier

Publicis Groupe executives are jockeying to see who will head a UK committee that will oversee all of the group's British operations for the first time.

Apple poaches Grey's global creative chief Tor Myhren
Apple poaches Grey's global creative chief Tor Myhren

Kate Magee

Apple has appointed Grey's global chief creative officer, Tor Myhren, to be its vice president of marketing communications.

Creative playlist: The songs that get adland's creatives fired up
Creative playlist: The songs that get adland's creatives fired up

Gurjit Degun

Which song gets your creative juices flowing? Campaign has compiled a handy playlist of the songs adland's top creatives use to find inspiration.

Bicester Village owner calls global digital pitch
Bicester Village owner calls global digital pitch

Gurjit Degun

Value Retail, which owns Bicester Village and other luxury shopping outlets, is searching for an agency to handle its global digital marketing.

BA creates feel good ad for Christmas evening slump
BA creates feel good ad for Christmas evening slump

Harriet Brown

British Airways has created a new TV ad, to launch as post-Christmas gloom hits the nation.

2015: The Year of the Emoji
2015: The Year of the Emoji

Brittaney Kiefer and James Swift

Emojis went mainstream in 2015 becoming a part of the cultural conversation. Campaign takes you through the highs and lows of the year of the emoji.

Agency Christmas cards 2015
Agency Christmas cards 2015

Gurjit Degun

Maurice Lévy dons a wig and invades a shampoo ad, one agency dresses its staff up as OAPs and another helps you to say sorry after an embarrassing performance at the office bash - it must be the adland Christmas cards.

House of Cards creator Lord Dobbs joins M&C Saatchi board
House of Cards creator Lord Dobbs joins M&C Saatchi board

Gideon Spanier

The author of the political thriller House of Cards, Lord Dobbs, is to become a non-executive director of the Tories' advertising agency group M&C Saatchi.

Cheapflights to release action-packed Christmas ad
Cheapflights to release action-packed Christmas ad

James Swift

Cheapflights has gone big with its new campaign, releasing an action-packed TV spot on Christmas Day.

Dentsu Aegis and SMG share global telecoms brief
Dentsu Aegis and SMG share global telecoms brief

Harriet Brown

Dentsu Aegis Network and Starcom Mediavest Group have been appointed by the telecommunications provider VimpelCom to manage its global media planning and buying.

The Work
Marks & Spencer
Marks & Spencer "adventures in Christmas" by Rainey Kelly Campbell/Y&R

Marks' & Spencer has continued its "adventures in" campaign with a Christmas ad putting the grocer's festive food under the spotlight.

Talk to your kids this Christmas with SapientNitro's voice-to-emoji translator
Talk to your kids this Christmas with SapientNitro's voice-to-emoji translator

Zanub Saeed

The SpeakEmoji app translates spoken words into emojis so parents can communicate with device-obssesed spawn

Thomas Cook
Thomas Cook "pool kid" by Albion

Thomas Cook's new campaign opens with a TV ad encouraging people to let go while on holiday.

Editor's pick
Digital Innovation Agency of the Year 2015: R/GA London
Digital Innovation Agency of the Year 2015: R/GA London

Not only was the shop responsible for clever work such as Turkcell's health app, its creative side was evident in the Beats by Dre campaign.

Customer Engagement Agency of the Year 2015: Proximity
Customer Engagement Agency of the Year 2015: Proximity

The shop stopped Lida making it three in a row by scoring a hat-trick of its own: creative excellence, new-business success and a bumper awards haul.

Also in the news
Marketers' predictions 2016: Josh Krichefski of MediaCom on getting personal with mobile
Marketers' predictions 2016: Josh Krichefski of MediaCom on getting personal with mobile

Staff

Josh Krichefski, COO at MediaCom believes that 2016 will be the year that mobile becomes a central channel for engaging consumers. In our festive series of marketers' predictions, he says it's time to get personal.

Direct Line insures against burnt turkeys for free
Direct Line insures against burnt turkeys for free

Shona Ghosh

Nervous chefs can take out free insurance against burnt, dropped, dry and undercooked turkeys in a new campaign from Direct Line.

Comparethemarket.com gives Star Wars fans quotes on X-Wings and TIE fighters
Comparethemarket.com gives Star Wars fans quotes on X-Wings and TIE fighters

Ben Bold

Comparethemarket has hyperdriven into Star Wars territory with a beautifully produced and witty insurance quote engine with a difference - rather than providing premiums for Earthling cars, the site allows users to enter details of their X-Wing, Millennium Falcon or Imperial class Star Destroyer.

A List 2016

How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media.




Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.  


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