Monday 21 December 2015

IPG Mediabrands UK and Ireland boss Andy Jones departs after 30 years, Group M buys The Exchange Lab, and the7stars’ Jenny Biggam on the year ahead

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Brand Republlic
Daily News 21st December
 
IPG Mediabrands UK and Ireland boss Andy Jones departs after 30 years

IPG Mediabrands UK and Ireland boss Andy Jones departs after 30 years

18 December 15, Gurjit Degun

Andy Jones, the chief executive at IPG Mediabrands UK and Ireland, is to leave the company after 30 years.

 
Exchange Lab founders make millions in sale to Group M

Exchange Lab founders make millions in sale to Group M

18 December 15, Gideon Spanier

The founders of The Exchange Lab are set to make multi-million pound fortunes after selling their programmatic marketing company to WPP's Group M.

 
Bring on the year of collaboration

Bring on the year of collaboration

21 December 15, Jenny Biggam

Jenny Biggam, the co-founder of the7stars, Campaign's Media Agency of 2015, isn't waiting until January to get her crystal ball out.

 
Campaign Viral Chart: Edeka Christmas ad shared by millions again

Campaign Viral Chart: Edeka Christmas ad shared by millions again

21 December 15, Harriet Brown

Edeka's festive offering featuring a man pretending that he is dead to bring his family together for Christmas is once again in the top spot.

 
Breakfast Briefing: Which? slams rail firms for opaque refund policies, Star Wars breaks box-office records

Breakfast Briefing: Which? slams rail firms for opaque refund policies, Star Wars breaks box-office records

21 December 15, Ben Bold

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Publicis Groupe eyes candidates for top UK committee role

Publicis Groupe eyes candidates for top UK committee role

18 December 15, Gideon Spanier

Publicis Groupe executives are jockeying to see who will head a UK committee that will oversee all of the group's British operations for the first time.

 
Government launches 'Dry January' push with 'Booze Black Friday' warning

Government launches 'Dry January' push with 'Booze Black Friday' warning

18 December 15, Ben Bold

The government and Alcohol Concern have kicked off a joint 'Dry January' campaign, declaring today 'Booze Black Friday' to warn drinkers of the dangers of over-indulging.

 
Bicester Village owner calls global digital pitch

Bicester Village owner calls global digital pitch

18 December 15, Gurjit Degun

Value Retail, which owns Bicester Village and other luxury shopping outlets, is searching for an agency to handle its global digital marketing.

 
Dentsu Aegis and SMG share global telecoms brief

Dentsu Aegis and SMG share global telecoms brief

18 December 15, Harriet Brown

Dentsu Aegis Network and Starcom Mediavest Group have been appointed by the telecommunications provider VimpelCom to manage its global media planning and buying.

 
The Robert Dyas 'gay, straight and bisexual' ad has created a buzz but lacks purpose

The Robert Dyas 'gay, straight and bisexual' ad has created a buzz but lacks purpose

18 December 15, Be On

Social video expert Be On reviews the latest viral by Robert Dyas.

 
Meet the 82-year-old creative behind this year's Christmas stamps

Meet the 82-year-old creative behind this year's Christmas stamps

18 December 15, Kate Magee

The designer of this year's Christmas stamps is an adland veteran, the 82-year-old art director David Holmes.

 
What the public think adland needs to change

What the public think adland needs to change

18 December 15, Dan Wilks

How can the advertising industry be responsible? Dan Wilks unveils the results of a year-long research project to identify what the public believe adland needs to change.

 
2015: The Year of the Emoji

2015: The Year of the Emoji

18 December 15, Brittaney Kiefer and James Swift

Emojis went mainstream in 2015 becoming a part of the cultural conversation. Campaign takes you through the highs and lows of the year of the emoji.

 
Marketers' predictions 2016: Josh Krichefski of MediaCom on getting personal with mobile

Marketers' predictions 2016: Josh Krichefski of MediaCom on getting personal with mobile

18 December 15, Staff

Josh Krichefski, COO at MediaCom believes that 2016 will be the year that mobile becomes a central channel for engaging consumers. In our festive series of marketers' predictions, he says it's time to... read more

 
Uber "what happens when you make London wait?" by Creature

Uber "what happens when you make London wait?" by Creature

18 December 15,

Uber drivers deliberately wind up their customers by refusing to drive anywhere for five minutes as part of a hidden-camera film drawing attention to Transport for London's consultation on private-hire... read more

 
Marks & Spencer "adventures in Christmas" by Rainey Kelly Campbell Roalfe/Y&R

Marks & Spencer "adventures in Christmas" by Rainey Kelly Campbell Roalfe/Y&R

18 December 15,

Marks & Spencer has continued its "adventures in" campaign with a Christmas ad putting the grocer's festive food under the spotlight.

 
Comparethemarket.com gives Star Wars fans quotes on X-Wings and TIE fighters

Comparethemarket.com gives Star Wars fans quotes on X-Wings and TIE fighters

18 December 15, Ben Bold

Comparethemarket has hyperdriven into Star Wars territory with a beautifully produced and witty insurance quote engine with a difference - rather than providing premiums for Earthling cars, the site allows... read more

 
Direct Line insures against burnt turkeys for free

Direct Line insures against burnt turkeys for free

18 December 15, Shona Ghosh

Nervous chefs can take out free insurance against burnt, dropped, dry and undercooked turkeys in a new campaign from Direct Line.

 
Creative playlist: The songs that get adland's creatives fired up

Creative playlist: The songs that get adland's creatives fired up

18 December 15, Gurjit Degun

Which song gets your creative juices flowing? Campaign has compiled a handy playlist of the songs adland's top creatives use to find inspiration.

 
 
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