Monday 14 December 2015

NHS partners with Tinder for campaign; plus, omnichannel, social media predictions, mobile Christmas ads, Burberry 3D OOH campaign, shareable content, Santa gets hacked and more

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Brand Republlic
Digital PM brought to you by The Wall 14th December
 
NHS partners with Tinder for organ donor campaign

NHS partners with Tinder for organ donor campaign

14 December 15, Harriet Brown

The NHS has partnered with Tinder in a campaign to increase the number of young people registered as organ donors.

 
 
14 December 15
Exploring omnichannel: Business barriers to omnichannel

Bruce Griffin, founder and CEO of digital agency Rockpool Digital, is providing a weekly look at omnichannel in a five-part series. Griffin has covered what actually omnichannel means and its value; this...

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14 December 15
Social media predictions for 2016

The pace of change is so rapid in social that trying to predict what will happen in 12 months’ time is harder than ever. With platforms waiting to unveil their latest additions, you can be sure that...

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11 December 15
5 PPC tips to boost your AdWords ROI

Pay Per Click advertising can be a competitive minefield, but there are various tips and tricks that experienced AdWords marketers often use to their advantage. The good news is, they’re easy to implement...

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The five best mobile Christmas ads of 2015

The five best mobile Christmas ads of 2015

14 December 15, Mark Slade

The EMEA managing director of mobile ad specialist Opera Mediaworks, Mark Slade, shares his top ads on mobile during the holiday season.

 
Robert Dyas Christmas ad sparks internet debate

Robert Dyas Christmas ad sparks internet debate

14 December 15, James Swift

A bizarre Christmas ad by Robert Dyas, in which customers and staff reveal their sexuality before eulogising the shop and its products, has had people wondering whether it's a spoof.

 
Burberry 3D scarf campaign lets consumers interact with giant Piccadilly Circus screen

Burberry 3D scarf campaign lets consumers interact with giant Piccadilly Circus screen

14 December 15, Ben Bold

Burberry has tied up with DreamWorks Animation for an interactive 3D campaign that allows consumers to personalise and animate scarves, with the results appearing live on Piccadilly Circus' Curve screen.

 
Nestlé calls digital pitch for UK confectionery arm

Nestlé calls digital pitch for UK confectionery arm

14 December 15, Gurjit Degun

Nestlé is on the lookout for a digital agency to handle work for its confectionery division in the UK.

 
Product-focused content is shared more at Christmas than John Lewis' brand ad

Product-focused content is shared more at Christmas than John Lewis' brand ad

14 December 15, Rupert Staines

Rupert Staines, European MD at RadiumOne, says Christmas blockbuster TV ads from the likes of John Lewis are just the tip of the iceberg when it comes to creating content to drive sales. Most shared content... read more

 
Apple Music makes major marketing bet on exclusive Taylor Swift deal

Apple Music makes major marketing bet on exclusive Taylor Swift deal

14 December 15, Ben Bold

Apple Music has clinched a deal with Taylor Swift to offer its users a concert video of her '1989 World Tour Live'.

 
Santa gets hacked in Symantec Christmas fable

Santa gets hacked in Symantec Christmas fable

14 December 15, Zanub Saeed

"We don't negotiate with naughties!" St. Nick declares when the Naughty and Nice List is leaked

 
 
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