Edeka ups the ante with emotional Christmas ad, Lowther to leave M&C Saatchi, How Sapient is changing Publicis

view in web browser add to safe senders list December 01, 2015 Campaign Daily Fix

Latest news German supermarket Edeka tugs heartstrings with emotional Christmas ad James Swift The German supermarket Edeka has upped the ante in the competition for the saddest festive ad, with a film in which an old man resorts to drastic measures to bring his family together. James Lowther to leave M&C Saatchi after 20 years Gurjit Degun James Lowther, a joint creative director and founding partner at M&C Saatchi, is leaving the agency at Christmas after 20 years. Express owner Desmond considered buying Trinity Mirror Gideon Spanier Daily Express owner Richard Desmond considered a takeover of Trinity Mirror and sought the advice of top Goldman Sachs banker Mike Sherwood on the possible deal earlier this year, Campaign can reveal. Desmond accuses Mirror of talking up Express takeover to boost its own share price Gideon Spanier Daily Express owner Richard Desmond has launched a fierce attack on Trinity Mirror, accusing his rival of talking up the prospect of a takeover of his company as a way of "shoring up their share price". Brandalism activists take over Paris ad space for UN climate change summit Staff Brandalism, the anti-advertising movement, has installed more than 600 fake ads around the streets of Paris critiquing corporate sponsorship of a United Nations summit for climate change. Iceland to take over MailOnline masthead Gideon Spanier MailOnline has secured what it claims is a media first for a UK online newspaper by allowing Iceland, the frozen-food retailer, to take over the news website's masthead today. MPs' 'sugar tax' report criticised by Advertising Association Omar Oakes The Advertising Association has criticised a report by senior MPs that calls for tougher controls on advertising unhealthy food and drink. Spear's to hit retail newsstands Gurjit Degun Spear's, the wealth management and luxury lifestyle title, is to appear on retail newsstands. Why the blame for the ad blocking crisis lies squarely with the adtech industry Richard Huntington The industry needs to face up to the fact that people are profoundly unhappy with most digital advertising and figure out a new online ad consensus, says Saatchi & Saatchi's chief strategy officer Richard Huntington. The Work Edeka "#HeimKommen" by Jung von Matt The German supermarket Edeka has upped the ante in the competition for the most emotional Christmas ad, with an ad in which an old man fakes his death to get his family to visit. Richmond Sausages "sausages & chip" by Saatchi & Saatchi Richmond Sausages is giving away microchips that can help children track their favourite toys, as part of a campaign that positions the brand as one that brings families together. Editor's pick Sapient: changing Publicis from the inside Claire Beale SapientNitro's sale to Publicis Groupe last year has had a big effect on the agency but also, it seems, on the holding company. Claire Beale meets the men putting technology at the heart of their business. What is the future for procurement? There were few tears in adland when, two weeks ago, PepsiCo pulled the plug on its marketing procurement department. Also in the news Apple flexes its music muscle with Stevie Wonder in Christmas ad Shona Ghosh The Motown legend and singer Andra Day harmonize with family and a Macbook How Jaguar Land Rover and AOL got 5 million people to watch their car commercials I-Hsien Sherwood 'Top Gear USA' host Adam Ferrara helps bridge the gap between advertising and editorial in a series of oddly popular online videos What brands should learn from former Instagram model Essena O'Neill's public 'breakdown' Lauren Mitchell With last month's high profile dismissal of social media from former Insagram model Essena O'Neill, Lauren Mitchell, editorial and community manager at TH_NK, believes it's time brands thought about their tactics. Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Campaign Jobs DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k up to £35k Judi Patton, London - all areas Campaign Manager £22k Dot-Gap, London (Central) Digital Activation Planner Buyer £30k Dot-Gap, London (Central) Digital Media Director - Film & Entertainment client Up to £80k + benefits Ascent Solutions, Central London See all jobs

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