Media AM - 'Digital-first' Morris convinces Desmond that Northern & Shell needs to change; Ant and Dec deal is new peak for TV sponsorship; FT.com on the hunt for CRM agency

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09th December 2015

'Digital-first' Morris convinces Desmond that Northern & Shell needs to change One of Daily Express owner Richard Desmond's top executives, claims the publisher has surprised the ad industry by building up a significant digital operation and was "ahead" of rival Daily Mail in setting up a unified print and online sales team. Ant and Dec deal is new peak for TV sponsorship The co-founder of the7stars explains why her client Suzuki's deep partnership with Ant and Dec's Saturday Night Takeaway marks a new peak for TV sponsorship. FT.com on the hunt for CRM agency FT.com, the Financial Times' website, is looking for an agency to handle its customer relationship management requirements. New CEO Josh Krichefski can shake up £1bn-a-year MediaCom Josh Krichefski had been tipped to become chief executive of MediaCom, Britain's biggest media agency, for the best part of a year, before he was confirmed in the job on Monday. Publicis 'losing ground' to rivals after loss of P&G US media account Publicis Groupe is "losing ground" to its rival advertising industry holding companies, an investment research analyst has suggested, after Starcom MediaVest Group lost the bulk of Procter & Gamble's media business in the US. Diva magazine and PrideAM challenge ad industry to 'embrace sexuality' Diva magazine and PrideAM, the ad industry's LGBT leadership group, are challenging the ad industry to "embrace sexuality over sex" by launching a competition to redesign an iconic ad. Microsoft reveals most searched UK industry buzzwords of 2015 'Augmented Reality' was the most searched industry buzzword or phrase across the UK in 2015, says the head of sales for Bing Ads at Microsoft UK.   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe My Media Week: Ella Dolphin We join Ella Dolphin, the group commercial director at Hearst Magazines UK as she joins the Oompa Loompas at MediaCom’s Christmas bash, parties with Diageo at the Cosmopolitan Awards and closes the bumper March issues. Bauer buys Finnish radio station Nova from MTV Bauer Media has acquired Finnish radio station Nova, in a move that further expands its European broadcasting portfolio. NLA hires Meltwater's Henry Jones as MD Henry Jones, currently UK and Ireland area director at media intelligence firm Meltwater, will become managing director of the NLA in the first quarter of next year. My Media Week: Emma Harris Emma Harris, the programme director at Mobo, explains why the creative industry needs to be leading the diversity agenda. Former Stuff editor Will Findlater to return to Haymarket Will Findlater, the former editor-in-chief at Stuff, the Haymarket title, is returning to the publisher as the editor-in-chief for its creative solutions branded content team. PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva. Latest blogs How data is set for for new opportunities and entirely new industries There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby. Brands should be tapping into emotions this Christmas The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing. Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Ratings Executive , Sky competitive, City of London Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Creative Solutions Manager , Sky competitive, West End Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater)

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