BBC poaches Adam & Eve/DDB duo, If Santa was rebranded, How advertisers used the force for Star Wars release

view in web browser add to safe senders list December 16, 2015 Campaign Daily Fix

Latest news BBC poaches Adam & Eve/DDB duo for in-house agency James Swift Aidan McClure and Laurent Simon, the Adam & Eve/DDB creative team behind John Lewis' "the bear and the hare", are joining the BBC as executive creative directors of the broadcaster's new in-house agency. If Santa got a makeover: how to rebrand an icon Susan Poole Santa Claus is the father of all branded icons, but what if Coca-Cola hadn't got there first? Advertisers that used the force ahead of the Star Wars premiere Brittaney Kiefer Brands are tapping into excitement over the debut of Star Wars: The Force Awakens in their advertising. Sainsbury's Tu launches Christmas jumpers with dogs playing Jingle Bells Gurjit Degun Tu, the Sainsbury's clothing brand, has launched its Christmas jumpers with an online video featuring dogs in a band playing Jingle Bells. Opodo ad banned for offering 'misleading' flight discounts Harriet Brown An ad by travel website Opodo has been banned for misleading consumers about low prices. Eve Sleep targets sleepy commuters Gurjit Degun Eve Sleep, the mattress company, has launched a long copy campaign to tell sleepy consumers that they can have a better night's sleep with its mattress. Sunny appoints Brothers & Sisters for creative account Kate Magee Sunny, the short-term loans company, has appointed Brothers & Sisters to position it as the most trusted brand in its sector. Success in 2016: Suki Thompson predicts five themes Suki Thompson The season for making predictions is well and truly upon us. Oystercatchers' chief executive takes a turn. R/GA London plans Shoreditch move Gurjit Degun R/GA London is set to move to Shoreditch from its current location in Clerkenwell next year. Will Swayne appointed global president of Carat Harriet Brown Will Swayne has been appointed as global president of Carat, taking over from Doug Ray, who will continue as the chief executive of Carat US. 4Sales poaches Gravity Road's Simon Kearney Gurjit Degun Simon Kearney, head of production at Gravity Road, has joined 4Sales as its project and production lead for All 4 Shorts within the partnerships team. Ogilvy & Mather adds two to global board Maisie McCabe Ogilvy & Mather has promoted Sophie Hoffstetter and Mike Welsford to its worldwide board. Why 2016 will be OOH's time to shine Jason Cotterrell It's been a hell of a year for the out-of-home industry (OOH). The Work Lexus "the life RX" by CHI & Partners Lexus has secured the actor Jude Law for the campaign to promote its new luxury SUV, the Lexus RX. Editor's pick Top 10 turkeys of 2015 From Protein World to the Conservative Party, these ads were the biggest flops in 2015. Campaign's Christmas quiz 2015 How well do you remember the year that was in adland? Also in the news Who did the most innovative work in 2015? Campaign staff Bob Greenberg, Gustavo Martinez, Leslie Sims, Jean-Marie Dru and Tiffany Rolfe continue our Innovation 2016 video series The data protection turning point: 5 things you should know James Milligan The EU agreed the text for the Data Protection Regulation text last night. This defines how digital marketing will be regulated well into the next decade. The Direct Marketing Association's lawyer James Milligan explains what you need to know. Grey Group's TH Peng elevated to global role Effective 1 January, TH Peng, Grey's Greater China chairman and chief executive, will move to a newly-created global role as executive director of Grey Group, reporting to Jim Heekin, chairman and chief executive. A List 2016 How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media. Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Campaign Jobs Director of Programmatic Operations £50k Dot-Gap, London (Central) Account Director £75k Dot-Gap, London (Central) Digital Director £80k Dot-Gap, London (Central) Account Manager– Creative Agency £30k - £32k Spectrum 360 Recruitment, London (Central), London (Greater) See all jobs

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