Twitter unveils 'Moments' in the UK; plus, digital attribution for non-specialists, City AM and ad blocking, Absolut sets up IoT lab, social commerce, the most engaging Christmas ad and more

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Twitter unveils 'Moments' in the UK with launch partners Sky, Vice, Buzzfeed and The Sun 15 December 15, Shona Ghosh Twitter has brought its breaking news feature, Moments, to the UK, curating updates around the most important breaking news of the day.     15 December 15 5 things you should know about advertising response The ‘5 things’ blog format is well trodden and reliable. It tempts you by a) claiming to be brief and b) giving you nothing but the fact that you don’t know what the five things are. It also c) plants... read more   15 December 15 Pitches: Why close-knit communities trump DIY audiences What’s the difference between a brand having an audience versus it being part of a community? Simple, with an audience the conversation is only ever one way. Becoming part of a community requires a two-way... read more   15 December 15 Why do we continue to make the digital attribution conversation so inaccessible to non-specialists? Often data scientists are their own worst enemies. Never before has there been such a level of interest in data, and what we as experts can do with it. Yet as a group we are intrinsically bad at communicating... read more   15 December 15 The Daily Poke: Inside the news Rolling news 24/7 is now an accepted part of our media consumption. But the next big thing could be 360-degree news. With the rise of smartphones prompting news sites to expand to video, VR is the next... read more     City AM to ban all ad-blockers on desktop browsers 15 December 15, Gideon Spanier Business freesheet City AM is to ban all desktop internet users from using ad-blockers on its website as it steps up its efforts to protect its advertising income.   Absolut sets up Internet of Things testing lab 15 December 15, Shona Ghosh The Absolut Company is exploring how the Internet of Things can help it expand from 'dumb bottles' of wine and vodka into the connected home.   Five innovations in social commerce 15 December 15, Lise Pinnell Despite the controversial lack of snowflakes and reindeers, Starbucks' red cups are out so it must be Christmas.   Harvey Nichols named most engaging Christmas ad 15 December 15, Harriet Brown The battle of the Christmas ads is as fierce as ever, and now Harvey Nichols's "avoid gift face" has been named the most engaging ad this festive season, while last year's winner John Lewis only reached... read more   John Lewis ad attracts young Adele fans to Age UK 15 December 15, Age UK has gained a new, youthful social media following, thanks to John Lewis' "man on the moon" Christmas ad.   Absolute Radio in ad push as it prepares to launch on Apple TV 15 December 15, Harriet Brown Absolute Radio will promote its new "real music matters" positioning through a campaign kicking off next week, as it prepares to become the first UK radio station to launch on Apple TV.   Atomic hires Louise Weston as MD of programmatic arm 15 December 15, Maisie McCabe Atomic has appointed Louise Weston, the former head of programmatic at Maxus, as the managing director of its programmatic division   Under-pressure Yorkshire Post publisher turns more news sites mobile-first 15 December 15, Gideon Spanier Embattled regional newspaper publisher Johnston Press has revamped the websites of three leading titles, including the flagship Yorkshire Post, to make them mobile-first.   Brands and broadcasters must scale programmatic to engage shoppers across devices 15 December 15, Phuong Nyugen Ebay's director of advertising Phuong Nguyen argues that traditional broadcasters should sit up and pay attention to their digital contemporaries and adopt a fully programmatic model to capitalise on the... read more   Could a woman do Santa's job? Anomaly asks kids for Christmas film 15 December 15, James Swift Anomaly, the agency behind Elle Magazine's successful "more women" video, has created a film in which children answer the question: could a woman could do Father Christmas' job?                 Director of Programmatic Operations   £50k Dot-Gap, London (Central)   Online Designer (Urgent)   £16000 - £21000 per annum + bonus+childcare vouchers+pension and more! AF Selection, Leicester   Digital Media Creative   £35000 - £45000 per annum + benefits Michael Page Digital, London   Head of Entertainment Marketing - Sky 1, Sky Arts   Negotiable Sky, West London   Designer - Sky Sports   Negotiable Sky, London   Lead Brand Strategy and Planning Manager   £49838 - £63682 per annum Nationwide Building Society, Swindon   Propositions Manager - TV Products   Negotiable Sky, London   Corporate Communications Executive   Negotiable Sky, Middlesex   Head of Digital Marketing   Negotiable Sky, West London   EE, SEO Manager (London)   Competitive + benefits EE, London               See all jobs

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