This week's top features and opinions: Meet the A Listers, Taking the temperature of adland, Can Droga5 London get it right?

view in web browser add to safe senders list December 06, 2015 Campaign Sunday Best

This week's top features and opinions A List 2016 How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media. Droga5: 'We got ahead of ourselves' James Swift and Claire Beale David Droga talks to James Swift and Claire Beale about giving his agency's London outpost another go, its new management line-up and what went wrong after the much-anticipated launch in 2013. Taking the temperature of adland 2015 Ian Graham Ian Graham, a partner at Kingston Smith W1, reflects on the past year's performance of the industry's leading agencies, as measured by the company's latest survey. Channel 4's unique remit must be cherished David Abraham As the debate about the future of Channel 4 hots up in Westminster, its chief executive, David Abraham, explains why the broadcaster, which generates £1 billion a year in advertising sales, should remain in public ownership. Passion and purpose beat big pay rises to keep talent Claire Beale In the past few weeks, I've judged the brilliant Nabs Fast Forward scheme, the Campaign Future Leaders Program and J Walter Thompson's Chrissie Barker Award for its best graduates. A view from Dave Trott: No idea Dave Trott Recently, I heard about a talk given by one of the most respected planners in London. Is science squeezing art out of ads? Is advertising headed for a dystopian future in which creativity is crushed under technology's relentless march and efficiency becomes a poor substitute for effectiveness? Innovation and IP are media's top trends Gideon Spanier Last week's Campaign Media Awards showed how the landscape has changed - the big winners were those that have moved beyond traditional planning and buying into an array of disciplines. Will ad growth next year match 2015? Gideon Spanier Winter is coming - but not to the marcoms sector, it would seem. Will it stay sunny, Gideon Spanier asks, Creative conscious decoupling Jonathan Trimble and Andrew Stephens With campaigns now often dominated by strategy and channel execution, the division of creative and media into separate ownership could see a return to great creative produced through respectful tension. For many brands, Black Friday was indeed a dark day Maisie McCabe 2015 has rushed by. 'Tis the season for big newspaper acquisitions Gideon Spanier One of the joys of writing about media is there is no shortage of gossip. Why we're loving: Debbie McClellan, vice-president, The Muppets Studio McClellan worked with WCRS on the new Warburtons ad, "The Giant Crumpet Show". She is also the executive producer of the Sky TV series The Muppets. Diary: Thanks, but no thanks Last Thursday was Thanksgiving and Grey London gave thanks to its 500 staff by giving them the day off. History of advertising: No 157: Campaign's first edition It was the mid-60s when British advertising started having a voice of its own. On the Campaign couch: Why are we obsessing over Christmas ads? Jeremy Bullmore Is the media obsession over Christmas ads good for the industry? Campaign Jobs Account Director £75k Dot-Gap, London (Central) Digital Director £80k Dot-Gap, London (Central) Account Manager– Creative Agency £30k - £32k Spectrum 360 Recruitment, London (Central), London (Greater) DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k up to £35k Judi Patton, London - all areas See all jobs

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