'Stellar' ad growth predicted for 2016, TV ad revenues set to smash record this Christmas, Kellogg's sponsors Team GB for Rio Olympics

view in web browser add to safe senders list December 07, 2015 Campaign Daily Fix

Latest news ZenithOptimedia forecasts UK 'stellar' ad growth of almost 10% in 2016 Gideon Spanier ZenithOptimedia has become the second major media agency to revise upwards its forecast for UK advertising in 2016 as it expects "pretty stellar" growth of almost 10 per cent. TV ad revenues set to smash December record this Christmas Gideon Spanier British TV broadcasters are ready for a record December as advertisers are poised to spend £310 million with ITV, Channel 4 and Sky during the Christmas season. Kellogg's sponsors Team GB for Rio 2016 Olympics Omar Oakes Kellogg's will sponsor Team GB for the 2016 Olympic Games in Rio de Janeiro, Brazil, next summer. Snapchat hires Facebook's Claire Valoti for new London office Gideon Spanier Snapchat has poached one of Facebook's most senior UK executives, Claire Valoti, to take a top leadership role at its fledging London operation. Kayak to sponsor free TfL travel on New Year's Eve Harriet Brown Kayak, the travel search engine, will sponsor free New Year's Eve services on Transport for London this year. Cheapflights appoints Forever Beta and Goodstuff to launch rebrand James Swift Cheapflights, the flights search web site, has appointed Forever Beta to re-launch its brand after a competitive pitch. Ant & Dec's celebrity star power on the rise for ITV advertisers Gideon Spanier Ant and Dec have been presenters with ITV for more than 15 years but rather than turning stale, their value is increasing. Honda awards European media account to Dentsu Aegis Network Omar Oakes Honda has awarded its £50 million European media planning and buying business to Dentsu Aegis Network, Campaign understands. Adam & Eve/DDB wins Eurobest agency of the year Omar Oakes Adam & Eve/DDB was named agency of the year and won three Grand Prix at the Eurobest Festival of European Creativity awards last night. The neuroscience thinking behind this year's most popular Christmas ads Heather Andrew Burberry, John Lewis, Sainsbury's and Harvey Nichols are widely judged to have scored Christmas hits with their festive ads this year. Neuro-Insight chief executive Heather Andrew takes a look at how our brains have responded to them. 5 rules Peter Pan brands live by Emily Fairhead-Keen, MEC The group strategy director at media agency MEC applauds the Peter Pan brands that have "found their capacity for playfulness and curiosity" to offer consumers an escape from the daily grind. The Work Kit Kat "Christmas break" by J Walter Thompson Kit Kat is giving TV viewers a break from competitively extravagant Christmas ads with its own spot that features nothing but blank space and the actor Tom Hollander's soothing voice. A List 2016 How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media. Editor's pick Will ad growth next year match 2015? Gideon Spanier Winter is coming - but not to the marcoms sector, it would seem. Will it stay sunny, Gideon Spanier asks, Innovation and IP are media's top trends Gideon Spanier Last week's Campaign Media Awards showed how the landscape has changed - the big winners were those that have moved beyond traditional planning and buying into an array of disciplines. Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Campaign Jobs Account Director £75k Dot-Gap, London (Central) Digital Director £80k Dot-Gap, London (Central) Account Manager– Creative Agency £30k - £32k Spectrum 360 Recruitment, London (Central), London (Greater) DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k up to £35k Judi Patton, London - all areas See all jobs

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