Friday 11 December 2015

The year's best agencies, work, advertisers and people

Campaign Saturday Shot

Campaign

December 12, 2015

Campaign Saturday Shot

This week's edition is a selection from Campaign's Annual: the best agencies, work, advertisers, people and all the silly bits in between

Annual 2015
Advertising Agency of the Year 2015: Adam & Eve/DDB
Advertising Agency of the Year 2015: Adam & Eve/DDB

The agency wins this accolade for the second year in a row through work of a phenomenal standard and triumphing in some hotly contested big pitches.

Media Agency of the Year 2015: the7stars
Media Agency of the Year 2015: the7stars

The agency is a testament to the viability of the independent model, with decent new-business wins, strong revenue growth and innovative work.

Customer Engagement Agency of the Year 2015: Proximity
Customer Engagement Agency of the Year 2015: Proximity

The shop stopped Lida making it three in a row by scoring a hat-trick of its own: creative excellence, new-business success and a bumper awards haul.

Digital Innovation Agency of the Year 2015: R/GA London
Digital Innovation Agency of the Year 2015: R/GA London

Not only was the shop responsible for clever work such as Turkcell's health app, its creative side was evident in the Beats by Dre campaign.

Campaign of the Year 2015: Moneysupermarket.com 'you're so Moneysupermarket'
Campaign of the Year 2015: Moneysupermarket.com 'you're so Moneysupermarket'

If it is a campaign's job to make a lasting impression on the viewer, who needs big data when you can have a twerking businessman in hot pants and heels?

Advertiser of the Year 2015: Channel 4
Advertiser of the Year 2015: Channel 4

As if to prove to government hawks the value of what it does, Channel 4 has served up a platter of loveliness this year, encapsulated by its stunning rebrand.

Production Company of the Year 2015: Somesuch
Production Company of the Year 2015: Somesuch

The accolade owes much to Kim Gehrig's barnstorming year, but there was also terrific work from Daniel Wolfe and Aoife McArdle.

Medium of the Year 2015: Channel 4
Medium of the Year 2015: Channel 4

The challenge to its publicly owned status seems to have brought the creative best out of the broadcaster, which ends the year riding the crest of a wave.

Advertising Network of the Year 2015: BBDO
Advertising Network of the Year 2015: BBDO

The network has shown that it can create consistently good work for global clients and led the push for gender equality by winning the first Glass Lion.

Media Network of the Year 2015: PHD
Media Network of the Year 2015: PHD

The network set the gold standard during its silver anniversary, with striking work and a new-business bonanza providing ample cause for celebration.

Top 10 TV and cinema ads of 2015
Top 10 TV and cinema ads of 2015

From Moneysupermarket.com's "epic strut" to Sport England's "this girl can", the TV and cinema ads that stood out in 2015

Top 20 creative leaders of 2015
Top 20 creative leaders of 2015

Campaign rounds up adland's top creative leaders for the year.

Top 10 advertising suits 2015
Top 10 advertising suits 2015

Adam & Eve/DDB, CHI & Partners, Ogilvy & Mather and Lucky Generals are among the agencies represented on this list of the top advertising suits.

Top 10 directors of 2015
Top 10 directors of 2015

Directors from Somesuch, Blink, Outsider, Rattling Stick and more made the list this year.

Top 10 planners of 2015
Top 10 planners of 2015

This year's top planners are from agencies including Abbott Mead Vickers BBDO, Lucky Generals, Adam & Eve/DDB and Saatchi & Saatchi.

Top 10 things to forget in 2015
Top 10 things to forget in 2015

Volkswagen's scandal and procurement's assault on agencies are among the things adland would rather forget this year.

Top 10 turkeys of 2015
Top 10 turkeys of 2015

From Protein World to the Conservative Party, these ads were the biggest flops in 2015.

Top 10 lookalikes 2015
Top 10 lookalikes 2015

Campaign has found some doppelgängers for adlanders including Lucy Jameson, Nils Leonard and Andy Jex.

Top 10 media suits 2015
Top 10 media suits 2015

Bosses from Dentsu, the7stars, PHD and MediaCom make up this year's list of the top media suits.

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