Wednesday, 2 December 2015

UK agencies lead The Gunn Report's top ads from the 21st Century, Dyson ads banned by ASA, and The & Partnership opens talent agency to pair YouTubers with brands

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Brand Republlic
Daily News 2nd December
 
UK agencies lead The Gunn Report's top 20 ads from the 21st Century

UK agencies lead The Gunn Report's top 20 ads from the 21st Century

01 December 15, James Swift

The Gunn Report has released a popular poll of the 20 best ads of the 21st Century (so far) and it features more entries from UK agencies than shops in any other country.

 
Dyson ads banned by ASA for 'misleading' comparisons

Dyson ads banned by ASA for 'misleading' comparisons

02 December 15, Omar Oakes

Dyson's national press ad and YouTube video to promote a cordless vacuum cleaner have been banned by the ads watchdog for making "misleading" comparisons with a rival manufacturer.

 
The & Partnership opens talent agency to pair YouTubers with brands

The & Partnership opens talent agency to pair YouTubers with brands

02 December 15, James Swift

The & Partnership, the WPP-backed micro-network that includes CHI & Partners and M/SIX, has opened a talent agency that pairs internet celebrities with brands.

 
James Lowther to leave M&C Saatchi after 20 years

James Lowther to leave M&C Saatchi after 20 years

01 December 15, Gurjit Degun

James Lowther, a founding partner at M&C Saatchi, is leaving the agency at Christmas after 20 years.

 
Adam & Eve/DDB, Grey, Hunterlodge, and ZenithOptimedia win at Oystercatchers Club Awards

Adam & Eve/DDB, Grey, Hunterlodge, and ZenithOptimedia win at Oystercatchers Club Awards

01 December 15, Omar Oakes

Adam & Eve/DDB, Grey London, Hunterlodge, and ZenithOptimedia were among the winners at the annual awards tonight for Oystercatchers, the marketing consultancy.

 
Pringles launches range of crisp scented candles

Pringles launches range of crisp scented candles

01 December 15, Charlotte Mceleny

Yes, you heard that right, crisp brand Pringles has launched a limited run of scented candles for the festive season.

 
Breakfast Briefing: Zuckerberg's $45bn causes pledge & Morrisons set for FTSE demotion

Breakfast Briefing: Zuckerberg's $45bn causes pledge & Morrisons set for FTSE demotion

02 December 15, Charlotte Mceleny

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news,

 
News UK changes under Rebekah Brooks feel 'like 12 years, not 12 weeks', says ex-Sun editor

News UK changes under Rebekah Brooks feel 'like 12 years, not 12 weeks', says ex-Sun editor

02 December 15, Gideon Spanier

News UK chief operating officer David Dinsmore has admitted "there's an awful lot to do" for the free Sun website to win over advertisers.

 
The top 10 marketing moments of 2015

The top 10 marketing moments of 2015

02 December 15, Nicola Kemp

The past 12 months delivered marketing that was controversial, groundbreaking and, at times, baffling. Nicola Kemp unveils the year's biggest marketing stories

 
The top 10 marketing mishaps of 2015

The top 10 marketing mishaps of 2015

02 December 15, Nicola Kemp

2015 was a year that many of the world's biggest brands would rather forget. Nicola Kemp unveils the year's biggest marketing blunders

 
Suspending cynicism to applaud the (better late than never) Pirelli 2016 calendar

Suspending cynicism to applaud the (better late than never) Pirelli 2016 calendar

01 December 15, Kevin Chesters

While the timing of the Pirelli Calendar turnaround leaves a cynical aftertaste, Kevin Chesters, executive planning director of McGarryBowen, says he'll be ignoring that in favour of applaud.

 
What brands should learn from former Instagram model Essena O'Neill's public 'breakdown'

What brands should learn from former Instagram model Essena O'Neill's public 'breakdown'

01 December 15, Lauren Mitchell

With last month's high profile dismissal of social media from former Instagram model Essena O'Neill, Lauren Mitchell, editorial and community manager at TH_NK, believes it's time brands thought about their... read more

 
Why the blame for the ad blocking crisis lies squarely with the adtech industry

Why the blame for the ad blocking crisis lies squarely with the adtech industry

01 December 15, Richard Huntington

The industry needs to face up to the fact that people are profoundly unhappy with most digital advertising and figure out a new online ad consensus, says Saatchi & Saatchi's chief strategy officer Richard... read more

 
Tintin in the land of long-term planning

Tintin in the land of long-term planning

02 December 15, Will Harris

 
BBC "sprout boy" by Rainey Kelly Campbell Roalfe/Y&R
 
Microsoft serenades Apple with song of peace

Microsoft serenades Apple with song of peace

01 December 15, Douglas Quenqua

A holiday truce in the spirit of good tidings and subtle branding

 
The Co-operative Food encourages kindness to strangers in Christmas ad

The Co-operative Food encourages kindness to strangers in Christmas ad

02 December 15, Gurjit Degun

The Co-operative Food is encouraging people to surprise others with a random act of kindness in its festive campaign.

 
Toys 'R' Us delivers holiday tearjerker with a twist

Toys 'R' Us delivers holiday tearjerker with a twist

01 December 15, Douglas Quenqua

The latest from the retailer's AWWWESOME holiday campaign packs an emotional punch

 
Old Navy teaches 'Portlandia' stars to dress better in new holiday ads

Old Navy teaches 'Portlandia' stars to dress better in new holiday ads

01 December 15, Zanub Saeed

Banished to the kids' table, Fred Armisen and Carrie Brownstein take style tips from fashion-forward tots

 


Football goes global: why the Champions League is the next big score for US sports marketers

Presented by Adobe
With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.


 
 
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