Tuesday 22 December 2015

Google and Aardman release 360-degree animated Christmas caper; plus, Condé Nast Digital and programmatic, self-driving cars, smartwatches, mobile apps and more

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Brand Republlic
Digital PM brought to you by The Wall 22nd December
 
Google teams up with Aardman for 360-degree animated Christmas caper

Google teams up with Aardman for 360-degree animated Christmas caper

22 December 15, Shona Ghosh

Google unveils a Christmas animation by the studio behind Wallace and Gromit as part of its drive to bring 360° video to a wider audience through the use of interactive stories.

 
 
22 December 15
Mobile: not just a second screen in 2016

Mobile is more than just an additional screen for advertisers – it’s an entirely new ecosystem that requires radically different data, tactics and creative to succeed in 2016. Research from eMarketer showed...

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22 December 15
The Daily Poke: Sunday driving

In the Norwegian town of Harstad, the winters are long, dark and cold. And that makes life particularly tough for the town’s elderly residents who have even more difficulty getting out and about. To help...

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22 December 15
How are emoji enriching digital language?

Dubbed the year of the emoji, 2015 has seen more than a few changes in the way both consumers and brands communicate online. Emoji are widely used by the digital community but tend to polarise users when...

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Condé Nast Digital boosts revenue with programmatic

Condé Nast Digital boosts revenue with programmatic

22 December 15, Gurjit Degun

Condé Nast Digital, which owns Glamour and GQ, has claimed that its revenue has increased 40 per cent year on year.

 
BBH Live picks up Heinz European sauces social business

BBH Live picks up Heinz European sauces social business

22 December 15, Gurjit Degun

Kraft Heinz has appointed Bartle Bogle Hegarty Live to handle social media for its European sauces after a competitive pitch.

 
Google's Ford deal boosts self-driving car development

Google's Ford deal boosts self-driving car development

22 December 15, Ben Bold

Google and Ford are set to announce a partnership to build driverless cars, which should accelerate the development of both companies' self-driving technologies.

 
Huge moves London operations to Shoreditch

Huge moves London operations to Shoreditch

22 December 15, Gurjit Degun

Huge, the global digital agency owned by the Interpublic Group, has moved from Sloane Avenue to Shoreditch.

 
Consumers have yet to buy into smartwatches

Consumers have yet to buy into smartwatches

22 December 15, Shona Ghosh

Consumers still haven't wrapped their heads around smartwatches, and are more likely to buy and engage with a fitness tracker - at least for now.

 
Apps are dead, long live the app

Apps are dead, long live the app

21 December 15, Sue Unerman

The balance of power is shifting because of a step-change in how people search.

 
Breakfast Briefing: Nestle launches Willy Wonka-style gold bar, Apple criticises 'snooper's charter'

Breakfast Briefing: Nestle launches Willy Wonka-style gold bar, Apple criticises 'snooper's charter'

22 December 15, Ben Bold

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
 
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