MPs' 'sugar tax' report criticised by Advertising Association, Iceland to take over MailOnline masthead, and top marketers' 2016 predictions

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MPs' 'sugar tax' report criticised by Advertising Association 30 November 15, Omar Oakes The Advertising Association has criticised a report by senior MPs that calls for tougher controls on advertising unhealthy food and drink.   Iceland to take over MailOnline masthead 01 December 15, Gideon Spanier MailOnline has secured what it claims is a media first for a UK online newspaper by allowing Iceland, the frozen-food retailer, to take over the news website's masthead today.   Marketers' 2016 predictions: from the video explosion to the next 'new normal' 01 December 15, Staff Things are changing fast in the industry and show no sign of slowing down, forcing marketers to adapt to thrive. We asked 10 of the industry's brightest and best to share their resolutions and the challenges... read more   Express owner Desmond considered buying Trinity Mirror 30 November 15, Gideon Spanier Daily Express owner Richard Desmond considered a takeover of Trinity Mirror and sought the advice of top Goldman Sachs banker Mike Sherwood on the possible deal earlier this year, Campaign can reveal.   Desmond accuses Mirror of talking up Express takeover to boost its own share price 01 December 15, Gideon Spanier Daily Express owner Richard Desmond has launched a fierce attack on Trinity Mirror, accusing his rival of talking up the prospect of a takeover of his company as a way of "shoring up their share price".   Spear's to hit retail newsstands 01 December 15, Gurjit Degun Spear's, the wealth management and luxury lifestyle title, is to appear on retail newsstands.   Breakfast Briefing: Kids' toys hacked, UberPool arrives in London, Samsung replaces mobile boss 01 December 15, Shona Ghosh Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Hello Barbie and other connected kids' toys turn out to be hackable, Uber... read more   Burberry steps up digital personalisation ahead of Christmas 30 November 15, Shona Ghosh Burberry is pushing its monogrammed scarves ahead of Christmas with an innovative, highly personalised 3D email campaign.   Brandalism activists take over Paris ad space for UN climate change summit 30 November 15, Staff Brandalism, the anti-advertising movement, has installed more than 600 fake ads around the streets of Paris critiquing corporate sponsorship of a United Nations summit for climate change.   Top reasons an online ad is not viewable revealed in Meetrics study 30 November 15, Gurjit Degun The three main reasons an ad is not viewable is if it disappears too quickly, appears below the page fold, or too little of it can be seen, according to Meetrics, the European ad verification company.   Half of consumers are anti 'sugar tax' but younger people are more positive 30 November 15, Ben Bold Over a third (34%) of the UK population is in favour of the introduction of a sugar tax by the UK Government to help counter growing levels of obesity, diabetes and rotten teeth, according to research... read more   French Connection to close 8 stores including Regent Street shop 30 November 15, Ben Bold French Connection has said it will vacate its loss-making Regent Street store and close another seven unprofitable UK shops, while also announcing a hike in sales across the group.   Apple's Christmas ad features Stevie Wonder and six seconds of tech 30 November 15, Shona Ghosh Apple has created a Christmas ad featuring Stevie Wonder singing a version of his own 1967 festive hit, 'Someday at Christmas', along with soul singer Andra Day.   Richmond sausages help parents track child's toy 30 November 15, Gurjit Degun Richmond, the Kerry Foods-owned sausages brand, is helping parents keep track of their child's favourite toy with a chip they can add to the product and connect to with an app.   German supermarket Edeka tugs heartstrings with emotional Christmas ad 30 November 15, James Swift The German supermarket Edeka has upped the ante in the competition for the saddest festive ad, with a film in which an old man resorts to drastic measures to bring his family together.   Tyrells coins 'Life's a shindig' slogan for first-ever advertising campaign 30 November 15, Ben Bold Premium crisps brand Tyrells has launched the first advertising push in its 13-year history, as it seeks to boost sales and build on its position as the UK's fastest-growing crisp brand.   Black Friday now firmly established as heavyweight champion of retail events 30 November 15, Simon Hathaway The hype around Black Friday wasn't felt on the high street this year but the volume of sales generated means it's now the heavyweight champion of retail says in the UK, according to Simon Hathaway, president... read more   Is strategy an endangered species in media agencies? 30 November 15, Anne-Cécile Michaud Anne-Cécile Michaud, the global chief strategy officer at Havas Media Group, argues that the long-term brand view is in danger of becoming forgotten about in our real-time digital world.   How football 'mega deals' are propping up the top clubs 30 November 15, Leah Gillooly The news that Chelsea made a £23.1m loss last season - despite winning the Premier League title again - raises the question of financial sustainability in football, writes Leah Gillooly, lecturer in marketing... read more   How user-generated content leads to a 9.6% conversion increase on ecommerce sites Presented by Olapic This year, 2.7 billion photos are being shared every day on Instagram and Facebook alone representing a 592% increase from 2013.                 Senior Account Director   £65000 - £70000 per annum Purple Consultancy, London   Account Manager   £28000 - £35000 per annum Purple Consultancy, London   Senior Sales/Agency AD - leading programmatic platform   Circa £65k dep on experience + benefits MediaMigo Recruitment imited, London (Greater)   Senior Graphic Designer   £45000 - £48000 per annum Purple Consultancy, London   Digital Associate Director- Leading Media Agency   Very competitive dependent on experience MediaMigo Recruitment imited, London (Central), London (Greater)               See all jobs

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