Marketers dominate chief digital officer roles; plus, delivering an omnichannel strategy, the evolution of ad blockers, in-app advertising, viral ads and more

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Marketers dominate chief digital officer roles 21 December 15, Shona Ghosh The role of chief digital officer has emerged over the past three years as an important new addition to the C-suite, as companies scramble to change the way they do business.     21 December 15 The Daily Poke: Pants in the pipeline Underwear, propelled by compressed air. It does sound a little like a failed concept from ‘Back to the Future’. But customers at French lingerie store Undiz, have been pretty pumped up by the idea of having... read more   21 December 15 Exploring omnichannel: Delivering an omnichannel strategy Bruce Griffin, founder and CEO of digital agency Rockpool Digital, is providing a weekly look at omnichannel in a five-part series. Griffin has covered what actually omnichannel means, its value and barriers... read more   21 December 15 Could the Darwinian evolution of ad blockers threaten native content in 2016? With scary new ad blocker stats coming out on a near weekly basis, you’d think “adblockergeddon”, described by some as “the biggest boycott in human history”, had already reached... read more   21 December 15 Are we witnessing the death of in-app advertising? The victor of mobile app vs. mobile web ad placements has been an ongoing debate, with many believing that it’s a closed contest – apps having won hands down. However, data shows this is not the case.... read more     Paddy Power hijacks BBC Sports Personality of the Year with rainbow Tyson Fury image 21 December 15, Shona Ghosh Paddy Power jumped on the furore surrounding boxer Tyson Fury's nomination for BBC Sports Personality of the Year, projecting an image of him wearing make-up onto the awards venue in a guerrilla campaign.   Apple chases sorely needed ad magic with reshuffle 21 December 15, Shona Ghosh Apple poaching creative heavyweight Tor Myhren to oversee its ad strategy has caused waves in the advertising world, and the timing couldn't be better.   Auto Trader promotes products in new year campaign 21 December 15, Gurjit Degun Auto Trader, the online marketplace for new and used vehicles, is launching a campaign focusing on the products it has to help customers buy and sell cars easily.   MySingleFriend lampoons Tinder and rivals in 'swipe left' ads 21 December 15, Ben Bold Online dating site MySingleFriend has taken a swing at rivals such as Tinder and their "throwaway" approach to hooking people up with prospective partners, with an ad campaign in which characters 'swipe'... read more   Campaign Viral Chart: Edeka Christmas ad shared by millions again 21 December 15, Harriet Brown Edeka's festive offering featuring a man pretending that he is dead to bring his family together for Christmas is once again in the top spot.   The Robert Dyas 'gay, straight and bisexual' ad has created a buzz but lacks purpose 18 December 15, Be On Social video expert Be On reviews the latest viral by Robert Dyas.                 Senior Account Manager   £35000 - £44000 per annum Purple Consultancy, London   Account Executive / Project Executive   £25000 per annum AF Selection, Birmingham   Designer - Sky Sports   Negotiable Sky, London   Group Account Director   £50000 - £60000 per annum Michael Page Digital, Birmingham   Head of Entertainment Marketing - Sky 1, Sky Arts   Negotiable Sky, West London   Lead Brand Strategy and Planning Manager   £49838 - £63682 per annum Nationwide Building Society, Swindon   Propositions Manager - TV Products   Negotiable Sky, London   Corporate Communications Executive   Negotiable Sky, Middlesex   Senior Retail Marketing Manager   Negotiable Sky, West London   Head of Digital Marketing   Negotiable Sky, West London               See all jobs

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