Tuesday 15 December 2015

ASA investigates Nurofen ad for false claims, Harvey Nichols named most engaging Christmas ad, and NHS partners with Tinder for organ donor campaign

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Brand Republlic
Daily News 15th December
 
ASA investigates Nurofen ad for false claims

ASA investigates Nurofen ad for false claims

15 December 15, James Swift

The Advertising Standards Authority has confirmed it is investigating a Nurofen TV ad, as an Australian court bans a number of Reckitt Benckiser pain relief products for misleading customers.

 
Harvey Nichols named most engaging Christmas ad

Harvey Nichols named most engaging Christmas ad

15 December 15, Harriet Brown

The battle of the Christmas ads is as fierce as ever, and now Harvey Nichols's "avoid gift face" has been named the most engaging ad this festive season, while last year's winner John Lewis only reached... read more

 
NHS partners with Tinder for organ donor campaign

NHS partners with Tinder for organ donor campaign

14 December 15, Harriet Brown

The NHS has partnered with Tinder in a campaign to increase the number of young people registered as organ donors.

 
Heart to sponsor Friends on Comedy Central

Heart to sponsor Friends on Comedy Central

15 December 15, Gurjit Degun

Heart, the UK radio station owned by Global, is to sponsor Friends, the well-known American sitcom, on Comedy Central from 1 January.

 
Ogilvy promotes Anthony Wong to global effectiveness role

Ogilvy promotes Anthony Wong to global effectiveness role

15 December 15, Emily Tan

Ogilvy & Mather has promoted Hong Kong-based Anthony Wong to the post of worldwide effectiveness director, the role formerly held by Tim Broadbent.

 
Breakfast Briefing: Twitter warns on hack, Amazon suspends hoverboards, Yahoo told to cut staff

Breakfast Briefing: Twitter warns on hack, Amazon suspends hoverboards, Yahoo told to cut staff

15 December 15, Sara Spary

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Burberry 3D scarf campaign lets consumers interact with giant Piccadilly Circus screen

Burberry 3D scarf campaign lets consumers interact with giant Piccadilly Circus screen

14 December 15, Ben Bold

Burberry has tied up with DreamWorks Animation for an interactive 3D campaign that allows consumers to personalise and animate scarves, with the results appearing live on Piccadilly Circus' Curve screen.

 
Nestlé calls digital pitch for UK confectionery arm

Nestlé calls digital pitch for UK confectionery arm

14 December 15, Gurjit Degun

Nestlé is on the lookout for a digital agency to handle work for its confectionery division in the UK.

 
L'Oréal UK appoints The Red Brick Road for Vichy and La Roche-Posay

L'Oréal UK appoints The Red Brick Road for Vichy and La Roche-Posay

14 December 15, Kate Magee

L'Oréal UK has appointed The Red Brick Road to be the retained integrated agency for its Active Cosmetics Division in the UK and Ireland.

 
The X Factor attracts lowest audience in ten years

The X Factor attracts lowest audience in ten years

14 December 15, Gurjit Degun

The X Factor's final audience hit a ten-year low last night, as a peak audience of 9.9 million watched Louisa Johnson crowned the winner.

 
Apple Music makes major marketing bet on exclusive Taylor Swift deal

Apple Music makes major marketing bet on exclusive Taylor Swift deal

14 December 15, Ben Bold

Apple Music has clinched a deal with Taylor Swift to offer its users a concert video of her '1989 World Tour Live'.

 
Product-focused content is shared more at Christmas than John Lewis' brand ad

Product-focused content is shared more at Christmas than John Lewis' brand ad

14 December 15, Rupert Staines

Rupert Staines, European MD at RadiumOne, says Christmas blockbuster TV ads from the likes of John Lewis are just the tip of the iceberg when it comes to creating content to drive sales. Most shared content... read more

 
The best of the best: who won in Campaign's 2015 Annual awards

The best of the best: who won in Campaign's 2015 Annual awards

14 December 15, Staff

Campaign visited Adam & Eve/DDB, the7stars and RGA/London to speak to its executives about winning the top accolades in this year's Annual.

 
Quiz: Name the A Listers

Quiz: Name the A Listers

14 December 15, Staff

Campaign had fun at its Christmas lunch trying to guess these A Listers in a pub quiz. Now it's time for you to have a go.

 
Five ways marketers can collaborate with their agencies in 2016

Five ways marketers can collaborate with their agencies in 2016

14 December 15, Matt Saunby

I'll steal an idea off anyone, from planners to cab drivers to someone in the queue, writes Matt Saunby, executive creative director at Forever Beta.

 
A revival of old-fashioned values has begun and brands need ideals, not just ideas

A revival of old-fashioned values has begun and brands need ideals, not just ideas

14 December 15, Gareth Ellis

Gareth Ellis, Planning Partner at Ogilvy & Mather London argues that brands need to develop ideals in an age where global terror and economic uncertainty has created a new era of old-fashioned values.

 
Logic Pro "coffee" by McCann Birmingham

Logic Pro "coffee" by McCann Birmingham

15 December 15,

Logic Pro, the e-cigarette brand, is launching in France with the claim that its less messy than competitors.

 
Friendly ex-burglar shares home security advice in new video for Netgear's Arlo

Friendly ex-burglar shares home security advice in new video for Netgear's Arlo

14 December 15, I-Hsien Sherwood

Ad from Heat makes theft a laughing matter

 
Tesco "Star Wars Weekend" by Bartle Bogle Hegarty

Tesco "Star Wars Weekend" by Bartle Bogle Hegarty

14 December 15,

Star Wars brings to mind Jedi knights, droids and now, thanks to Tesco, vegetables.

 
 
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