Media AM - Pedro Avery named global CEO of Havas Sports & Entertainment; Start-ups breaking new ground; GoDaddy appoints MEC as global agency of record

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17th December 2015

Pedro Avery named global CEO of Havas Sports & Entertainment Havas has promoted Arena's Pedro Avery to global chief executive of its marketing arm Havas Sports & Entertainment. He replaces Lucien Boyer, who has joined the media giant Vivendi. Start-ups breaking new ground Disrupt is a word we've heard quite a lot of this year, and more often than not it is accompanied with a reference to Uber or Airbnb. GoDaddy appoints MEC as global agency of record GoDaddy, the technology provider for small businesses, has appointed MEC as its global media agency of record. Molson Coors brews beer to celebrate football transfer window on Sky Sports Brewer Molson Coors and broadcaster Sky have joined forces to create a limited edition beer celebrating January's football transfer window, the aptly-named Done Deal. 'Homeless media' will make media companies like Buzzfeed homeless The rise of syndicated content hosted on social platforms is a disruptive model that will get more user eyeballs on the content, but spells commercial suicide for established media brands, says Andrew Pemberton, director, Furthr.   Move over, tablets - smartphones are the top mobile video device Tablets have been able to maintain a hold as the media device of choice for video viewing – until now.   Presented by Adobe SapientNitro launches emoji translator SapientNitro is helping parents communicate with their children through an emoji translator. Bringing a kids' book to the big screen is more than child's play It's not just Star Wars that is big business at the cinema. Kids' movies can be lucrative, but full of legal pitfalls. Why 2016 will be OOH's time to shine It's been a hell of a year for the out-of-home industry (OOH). Latest blogs Stop laying ads like a lazy platypus and start a conversation Jamie Gavin argues innovations from Facebook to programmatic are still stuck in a 'laying flat ads on the page' mindset How data is set for for new opportunities and entirely new industries There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby. Brands should be tapping into emotions this Christmas The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing. Ratings Executive , Sky competitive, City of London Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Account Director/Sales manager - £60k , SAVVY Media Ltd £50-60k + benefits + commission, Newcastle/Nationwide Sales Account Manager – Leading B2B Media Company , SAVVY Media Ltd £30-33K, OTE £45-50K, London (Central), London (Greater)

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