Marketers' 2016 predictions: from the video explosion to the next 'new normal' + Apple, Pringles & Sonos

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Marketing Daily , 01st December 2015

Marketers' 2016 predictions: from the video explosion to the next 'new normal' Trends 2016: marketing in the post-everything era How Sonos is using diffusion of innovation to foster brand love Why the blame for the ad blocking crisis lies squarely with the adtech industry Apple's Christmas ad features Stevie Wonder and six seconds of tech Pringles launches range of crisp scented candles MPs' 'sugar tax' report criticised by Advertising Association What brands should learn from former Instagram model Essena O'Neill's public 'breakdown' Brandalism activists take over Paris ad space for UN climate change summit Breakfast Briefing: Kids' toys hacked, UberPool arrives in London, Samsung replaces mobile boss Football goes global: why the Champions League is the next big score for US sports marketers Presented by ADOBE   JOBS BOARD International Research Director , Jarlett de Grouchy£65000 - £75000 per annum , London Marketing Manager - Luxury, London, up to £45k , Daniel Marks London£40k - £45k + bonus , London (Central), London (Greater) Girl Effect , Senior Manager, Brand Strategy , Girl EffectCompetitive , London (Central), London (Greater) Insight Analyst - Top 100 Digital Agency , The Real Adventure Unlimited...£28-35,000 per annum + Comprehensive Benefits package , Bristol (City Centre), City of Bristol Business Development Manager , Stonor£35 - £36 per annum + Bonus , London

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