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5 rules Peter Pan brands live by 04 December 15, Emily Fairhead-Keen, MEC The group strategy director at media agency MEC applauds the Peter Pan brands that have "found their capacity for playfulness and curiosity" to offer consumers an escape from the daily grind. | |
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Kit Kat "Christmas break" by J Walter Thompson 04 December 15, Kit Kat is giving TV viewers a break from competitively extravagant Christmas ads with its own spot that features nothing but blank space and the actor Tom Hollander's soothing voice. | |
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