Monday, 7 December 2015

TV ad revenues set to smash December record, Snapchat hires Facebook's Claire Valoti, and ZenithOptimedia forecasts UK ad growth of almost 10% in 2016

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Brand Republlic
Daily News 7th December
 
TV ad revenues set to smash December record this Christmas

TV ad revenues set to smash December record this Christmas

07 December 15, Gideon Spanier

British TV broadcasters are ready for a record December as advertisers are poised to spend £310 million with ITV, Channel 4 and Sky during the Christmas season.

 
Snapchat hires Facebook's Claire Valoti for new London office

Snapchat hires Facebook's Claire Valoti for new London office

04 December 15, Gideon Spanier

Snapchat has poached one of Facebook's most senior UK executives, Claire Valoti, to take a top leadership role at its fledging London operation.

 
ZenithOptimedia forecasts UK 'stellar' ad growth of almost 10% in 2016

ZenithOptimedia forecasts UK 'stellar' ad growth of almost 10% in 2016

07 December 15, Gideon Spanier

ZenithOptimedia has become the second major media agency to revise upwards its forecast for UK advertising in 2016 as it expects "pretty stellar" growth of almost 10 per cent.

 
BBH and FCB Inferno knocked out of TfL creative pitch

BBH and FCB Inferno knocked out of TfL creative pitch

04 December 15, James Swift

Bartle Bogle Hegarty and FCB Inferno are no longer being considered by Transport for London to pitch for its creative business.

 
Hackers steal 656,723 JD Wetherspoon customers' details

Hackers steal 656,723 JD Wetherspoon customers' details

04 December 15, Shona Ghosh

Hackers have stolen details of 656,723 JD Wetherspoon customers, including full names and dates of birth, in a cyber attack that overshadows the scale of the recent TalkTalk breach.

 
Adam & Eve/DDB wins Eurobest agency of the year

Adam & Eve/DDB wins Eurobest agency of the year

04 December 15, Omar Oakes

Adam & Eve/DDB was named agency of the year and won three Grand Prix at the Eurobest Festival of European Creativity awards last night.

 
The neuroscience thinking behind this year's most popular Christmas ads

The neuroscience thinking behind this year's most popular Christmas ads

07 December 15, Heather Andrew

Burberry, John Lewis, Sainsbury's and Harvey Nichols are widely judged to have scored Christmas hits with their festive ads this year. Neuro-Insight chief executive Heather Andrew takes a look at how our... read more

 
Breakfast Briefing: Mondelez tax outrage, Tesco Christmas push, Uber and Airbnb investigation

Breakfast Briefing: Mondelez tax outrage, Tesco Christmas push, Uber and Airbnb investigation

07 December 15, Sara Spary

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Honda awards European media account to Dentsu Aegis Network

Honda awards European media account to Dentsu Aegis Network

04 December 15, Omar Oakes

Honda has awarded its £50 million European media planning and buying business to Dentsu Aegis Network, Campaign understands.

 
Express publisher Northern & Shell hires from AOL and TK Maxx in 'digital-first' transition

Express publisher Northern & Shell hires from AOL and TK Maxx in 'digital-first' transition

04 December 15, Gideon Spanier

Northern & Shell has made two senior digital appointments and launched its own "proprietary" audience data platform.

 
5 rules Peter Pan brands live by

5 rules Peter Pan brands live by

04 December 15, Emily Fairhead-Keen, MEC

The group strategy director at media agency MEC applauds the Peter Pan brands that have "found their capacity for playfulness and curiosity" to offer consumers an escape from the daily grind.

 
Brompton Bikes creates 'immersive experience' for #MyUnseenCity push

Brompton Bikes creates 'immersive experience' for #MyUnseenCity push

04 December 15, Be On

Social video expert Be On reviews the latest viral ad by Brompton.

 
Kit Kat "Christmas break" by J Walter Thompson

Kit Kat "Christmas break" by J Walter Thompson

04 December 15,

Kit Kat is giving TV viewers a break from competitively extravagant Christmas ads with its own spot that features nothing but blank space and the actor Tom Hollander's soothing voice.

 
The Co-operative Food "ice" by Leo Burnett London

The Co-operative Food "ice" by Leo Burnett London

04 December 15,

The Co-operative is encouraging acts of kindness to strangers with its low-key Christmas ad.

 
Beats makes its Christmas TV ad shoppable on YouTube

Beats makes its Christmas TV ad shoppable on YouTube

04 December 15, Shona Ghosh

Beats has posted a shoppable version of its Christmas ad on YouTube, allowing viewers to click on the ad to purchase a pair of headphones.

 
Watch: Carlsberg creates 27ft Christmas tree made of beer-filled baubles

Watch: Carlsberg creates 27ft Christmas tree made of beer-filled baubles

04 December 15, Georgina Brazier

Carlsberg have invited Londoners to pour themselves a beer under a 27ft fir Christmas tree stationed in Southwark.

 
Celebrities crush boy's dream in holiday Foot Locker commercial

Celebrities crush boy's dream in holiday Foot Locker commercial

04 December 15, Eleftheria Parpis

NBA star Russell Westbrook props him back up with "Fly Your Own Way"

 
Smile Train tells it like it is in 'Grouchy Carols' campaign

Smile Train tells it like it is in 'Grouchy Carols' campaign

04 December 15, Eleftheria Parpis

Digital greeting card series highlights the worst of the holiday season

 
Zappos amazes New Hampshire town with unexpected goodies

Zappos amazes New Hampshire town with unexpected goodies

04 December 15, Douglas Quenqua

For latest "surprise and delight" stunt, the e-retailer and Mullen Lowe deliver boxes nobody ordered

 
Sex workers' stories told in One25's online charity ad

Sex workers' stories told in One25's online charity ad

04 December 15, Omar Oakes

The harrowing stories of Bristol's sex workers are told amid dark scenes of red which change to green in a new Christmas campaign for the charity One25.

 
Spooky-eyed lifesize dolls stalk London underground in Derren Brown stunt

Spooky-eyed lifesize dolls stalk London underground in Derren Brown stunt

04 December 15, Sara Spary

Two life-sized dolls terrorised commuters this week in a stunt to promote a new Derren Brown attraction at Thorpe Park.

 


Football goes global: why the Champions League is the next big score for US sports marketers

Presented by Adobe
With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.


 
 
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