ASA declares McDonald's cows ad not misleading, Rebekah Brooks rejoins boards of key News Corp UK companies, and Bose hires Grey London

View in web browser   |   Add to safe senders Daily News 23rd December

ASA declares McDonald's cows ad not misleading 23 December 15, Gurjit Degun A McDonald's ad that aimed to show viewers the quality of the meat used in its burgers has avoided a ban by the Advertising Standards Authority.   Bose hires Grey London as it takes the fight to Beats 22 December 15, Maisie McCabe Bose, the high-end audio equipment manufacturer, has appointed Grey London to its global creative business as it seeks to recover share from Beats By Dre.   Rebekah Brooks rejoins boards of key News Corp UK companies 23 December 15, Gideon Spanier Rebekah Brooks' return to the top of British media is complete as she has rejoined the boards of all News Corporation's key UK subsidiaries.   Mulberry Christmas ad escapes ban despite 42 complaints 23 December 15, Gurjit Degun Mulberry's festive ad recreating the nativity scene with a handbag playing the role of Jesus has been deemed "unlikely to cause serious or widespread offence" by the ad watchdog.   Nesquik banned from describing hot chocolate as a 'great start to the day' 23 December 15, Ben Bold Nestle has been banned from claiming its Nesquik hot chocolate is a "great start to the day" for kids after a complaint by the Children's Food Campaign was upheld by the UK's ad watchdog.   Geometry Global UK picks up Lightsource brief 23 December 15, Gurjit Degun Lightsource, the solar energy provider, has appointed Geometry Global UK to handle its integrated ad account after a four-way competitive pitch.   Breakfast briefing: VW shelves 'Das Auto' global ad slogan, Amazon and eBay could face VAT liability 23 December 15, Daniel Farey-Jones Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.   BBH Live picks up Heinz European sauces social business 22 December 15, Gurjit Degun Kraft Heinz has appointed Bartle Bogle Hegarty Live to handle social media for its European sauces after a competitive pitch.   Amazon outspends Apple on UK ads in Christmas run-up 22 December 15, Gideon Spanier Amazon has been aggressively outspending Apple on advertising in the UK in the run-up to Christmas and Facebook has come from nowhere to match Google.   Comparethemarket.com hires Virgin Atlantic digital strategist James Shanahan 22 December 15, Ben Bold Comparethemarket.com has appointed former Virgin Atlantic strategist James Shanahan as its digital marketing associate director.   What does 2016 hold for brand experiences? 5 Trends for the coming year 22 December 15, Paul Saville Paul Saville, co-managing director of Wasserman Experience predicts that 2016 will be a year when brand experiences become even more immersive, focused on the influencer-set and socially responsible. It's... read more   Let's get digital: the threat of management consultancies 22 December 15, Damon Combrinck, ‎iProspect   Consumers have yet to buy into smartwatches 22 December 15, Shona Ghosh Consumers still haven't wrapped their heads around smartwatches, and are more likely to buy and engage with a fitness tracker - at least for now.   TV world wonders if Channel 4's ad-free Formula One races can be commercially viable 22 December 15, Gideon Spanier Channel 4's bold plan to broadcast live Formula One races without ads has stunned the TV world, and left some wondering how it can be commercially viable.   Hacky Christmas: parents still oblivious to the dangers of children's tech 22 December 15, Shona Ghosh Most British parents plan to buy their child a phone, tablet or console for Christmas this year, but few want to have a conversation around online safety.   Google teams up with Aardman for 360-degree animated Christmas caper 22 December 15, Shona Ghosh Google unveils a Christmas animation by the studio behind Wallace and Gromit as part of its drive to bring 360° video to a wider audience through the use of interactive stories.   Royal Caribbean campaign aims to show people cruises can be fun 23 December 15, Gurjit Degun Royal Caribbean International is looking to challenge perceptions of cruises in its new ad.   Oxo "seasoned greetings" by J Walter Thompson 22 December 15, Oxo has launched a tactical ad ahead of Christmas Day on Friday.   KitKat's 'ritual' foil-tear shows Christmas tree in tactical poster ad 22 December 15, Ben Bold Nestle is encouraging anyone stressed out by Christmas preparations to have a break, with a pithy outdoor and print ad.   Wickes aims to attract style conscious consumers for kitchens 22 December 15, Gurjit Degun Wickes is focusing on its kitchens in its latest TV campaign as it aims to attract style conscious consumers.   Moma launches campaign for gluten free porridge 23 December 15, Gurjit Degun Moma, the instant porridge brand, has launched a campaign for its gluten free offering.                 Account Manager   £26000 - £29000 per annum Purple Consultancy, London   Account Manager   £32000 - £34000 per annum Purple Consultancy, London   Senior Account Director   £65000 - £75000 per annum Purple Consultancy, London   Brand Marketing Manager   £35000 - £40000 per annum Recruitment Genius, Castle Donington   Account Executive   £22000 - £25000 per annum Purple Consultancy, London               See all jobs

Manage Bulletins Unsubscribe