Wednesday 16 December 2015

BBC poaches Adam & Eve/DDB duo for in-house agency, Channel 4 and Group M reach £500m two-year deal, and Twitter unveils 'Moments' in the UK

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Brand Republlic
Daily News 16th December
 
BBC poaches Adam & Eve/DDB duo for in-house agency

BBC poaches Adam & Eve/DDB duo for in-house agency

16 December 15, James Swift

Aidan McClure and Laurent Simon, the Adam & Eve/DDB creative team behind John Lewis' "the bear and the hare", are joining the BBC as executive creative directors of the broadcaster's new in-house agency.

 
Channel 4 and Group M reach £500m two-year deal

Channel 4 and Group M reach £500m two-year deal

15 December 15, Gideon Spanier

Channel 4 and Group M have agreed an estimated £500 million two-year trading deal, avoiding a repeat of their showdown in 2013 when Britain's biggest media buyer pulled its clients off the broadcaster.

 
Twitter unveils 'Moments' in the UK with launch partners Sky, Vice, Buzzfeed and The Sun

Twitter unveils 'Moments' in the UK with launch partners Sky, Vice, Buzzfeed and The Sun

15 December 15, Shona Ghosh

Twitter has brought its breaking news feature, Moments, to the UK, curating updates around the most important breaking news of the day.

 
R/GA London plans Shoreditch move

R/GA London plans Shoreditch move

15 December 15, Gurjit Degun

R/GA London is set to move to Shoreditch from its current location in Clerkenwell next year.

 
4Sales poaches Gravity Road's Simon Kearney

4Sales poaches Gravity Road's Simon Kearney

15 December 15, Gurjit Degun

Simon Kearney, executive director at Gravity Road, has joined 4Sales as its project and production lead for All 4 Shorts within the partnerships team.

 
Supermarkets set to cash in £6.4bn over fortnight to Christmas

Supermarkets set to cash in £6.4bn over fortnight to Christmas

15 December 15, Ben Bold

UK shoppers are forecast to spend more than £6.4bn at the supermarket in the two weeks leading up to Christmas, according to research from Nielsen.

 
Opodo ad banned for offering 'misleading' flight discounts

Opodo ad banned for offering 'misleading' flight discounts

16 December 15, Harriet Brown

An ad by travel website Opodo has been banned for misleading consumers about low prices.

 
Sainsbury's Tu launches Christmas jumpers with dogs playing Jingle Bells

Sainsbury's Tu launches Christmas jumpers with dogs playing Jingle Bells

15 December 15, Gurjit Degun

Tu, the Sainsbury's clothing brand, has launched its Christmas jumpers with an online video featuring dogs in a band playing Jingle Bells.

 
Breakfast Briefing: Imperial drops 'tobacco' from name, Facebook trials tool to allow users to post without 'real name'

Breakfast Briefing: Imperial drops 'tobacco' from name, Facebook trials tool to allow users to post without 'real name'

16 December 15, Ben Bold

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
City AM to ban all ad-blockers on desktop browsers

City AM to ban all ad-blockers on desktop browsers

15 December 15, Gideon Spanier

Business freesheet City AM is to ban all desktop internet users from using ad-blockers on its website as it steps up its efforts to protect its advertising income.

 
John Lewis ad attracts young Adele fans to Age UK

John Lewis ad attracts young Adele fans to Age UK

15 December 15,

Age UK has gained a new, youthful social media following, thanks to John Lewis' "man on the moon" Christmas ad.

 
Absolut sets up Internet of Things testing lab

Absolut sets up Internet of Things testing lab

15 December 15, Shona Ghosh

The Absolut Company is exploring how the Internet of Things can help it expand from 'dumb bottles' of alcohol into the connected home.

 
Future gets Black Friday boost as gamers seek buying recommendations

Future gets Black Friday boost as gamers seek buying recommendations

15 December 15, Gideon Spanier

Computer gaming fans looking for good deals on Black Friday and Cyber Monday helped to drive record traffic and e-commerce revenues for Future, the games and technology publisher.

 
Ogilvy & Mather adds two to global board

Ogilvy & Mather adds two to global board

15 December 15, Maisie McCabe

Ogilvy & Mather has promoted Sophie Hoffstetter and Mike Welsford to its worldwide board.

 
Absolute Radio in ad push as it prepares to launch on Apple TV

Absolute Radio in ad push as it prepares to launch on Apple TV

15 December 15, Harriet Brown

Absolute Radio will promote its new "real music matters" positioning through a campaign kicking off next week, as it prepares to become the first UK radio station to launch on Apple TV.

 
Five innovations in social commerce

Five innovations in social commerce

15 December 15, Lise Pinnell

Despite the controversial lack of snowflakes and reindeers, Starbucks' red cups are out so it must be Christmas.

 
Success in 2016: Suki Thompson predicts five themes

Success in 2016: Suki Thompson predicts five themes

16 December 15, Suki Thompson

The season for making predictions is well and truly upon us. Oystercatchers' chief executive takes a turn.

 
Marketers have a responsibility to spread goodwill towards all men this Christmas

Marketers have a responsibility to spread goodwill towards all men this Christmas

16 December 15,

Jo Arden, head of strategy at 23red, explains why brands need to do more than just sell stuff this Christmas. It's time to stop talking and start doing - these are the new authenticity rules.

 
Could a woman do Santa's job? Anomaly asks kids for Christmas film

Could a woman do Santa's job? Anomaly asks kids for Christmas film

15 December 15, James Swift

Anomaly, the agency behind Elle Magazine's successful "more women" video, has created a film in which children answer the question: could a woman could do Father Christmas' job?

 
Coke highlights benefits of abstention in Dedicated Driver campaign

Coke highlights benefits of abstention in Dedicated Driver campaign

15 December 15, Ben Bold

More than a quarter (27%) of UK adults will suffer from at least four hangovers during the Christmas period, while 64% expect to overindulge during festivities, according to research from Coca-Cola.

 
It's never too warm for winter sports in this new Audi Quattro ad

It's never too warm for winter sports in this new Audi Quattro ad

15 December 15, I-Hsien Sherwood

Mullen Lowe spot has an early peak and heads downhill (skiing) from there

 
 
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