Wednesday 9 December 2015

Inappropriate ads appear again in children's game app; plus, a bold charity video, paid search, Three’s Facebook campaign, YouTube creators, and more

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Brand Republlic
Digital PM brought to you by The Wall 9th December
 
Sex ads appear again in My Talking Tom children's game

Inappropriate ads appear again in My Talking Tom children's game

09 December 15, Harriet Brown

The creators of a children's smartphone app have drawn complaints for a second time after "inappropriate" images of naked women and explicit wording appeared on the screen without warning.

 
 
09 December 15
Why fortune favours the bold when it comes to video

The video content market is a noisy one: the charity video market is even noisier. When War Child approached us to pitch for its new HELP campaign, we knew that we had to do something different to stand...

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09 December 15
Protecting your paid search investment: 3 things that could go wrong and how to deal with them

Anyone who’s worked in paid search for any length of time will have experienced that dreaded feeling of looking at yesterday’s paid search metrics and wondering, what the heck went wrong? With so many...

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09 December 15
The Daily Poke: Colour on a grey day

Like Seattle in the US, or London in the UK, the French town of Lille has a bit of a reputation for grey skies. Rain falls here for nearly half the year. And so, in an effort to brighten up the streets...

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Three celebrates Christmas birthdays with festive Facebook campaign

Three celebrates Christmas birthdays with festive Facebook campaign

09 December 15, Gurjit Degun

Three, the mobile phone network, has launched a festive campaign to celebrate people born on Christmas Day.

 
What should a creative technologist actually do?

What should a creative technologist actually do?

09 December 15, Matt Meckes, Cohaesus

A technical director helps to define where this eyebrow raising role fits in the modern agency.

 
5 creators that built their own businesses

5 creators that built their own businesses

09 December 15,

In this latest roundup, Rightster explores the online talent who have created businesses.

 
KFC Malaysia creates 100 seriously cheezy preroll videos

KFC Malaysia creates 100 seriously cheezy preroll videos

09 December 15, Douglas Quenqua

Fast food joint and Google have teamed up for programmatic promotion of new cheesy chicken burger

 
Honda drivers get an educational way to keep the kids quiet in the car

Honda drivers get an educational way to keep the kids quiet in the car

08 December 15, I-Hsien Sherwood

RPA spot illustrates children's imagination

 
'Digital-first' Morris convinces Desmond that Northern & Shell needs to change

'Digital-first' Morris convinces Desmond that Northern & Shell needs to change

09 December 15, Gideon Spanier

One of Daily Express owner Richard Desmond's top executives claims the publisher has surprised the ad industry by building up a significant digital operation and was "ahead" of rival Daily Mail in setting... read more

 
Corporate hacking: a mixture of scaremongering, ignorance and genuine issues

Corporate hacking: a mixture of scaremongering, ignorance and genuine issues

09 December 15, Tash Whitmey

Hacking culture isn't a new thing but a brand's readiness for a hack needs to be stronger than ever, says Tash Whitmey, CEO of Havas Helia.

 
How data is set for for new opportunities and entirely new industries

How data is set for for new opportunities and entirely new industries

09 December 15, Jason Nathan

There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby.

 
 
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