Tuesday 8 December 2015

P&G moves bulk of £1.77bn US account into Omnicom; Twitter's review of 2015; Michael Grade backs C4 privatisation

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Brand Republlic
Daily News 8th December
 
P&G moves bulk of £1.77bn US media account into Omnicom

P&G moves bulk of £1.77bn US media account into Omnicom

08 December 15, Omar Oakes

Procter & Gamble, the world's biggest advertiser in terms of spend, will move the bulk of its media buying and planning in North America to Omnicom, following a competitive pitch.

 
One Direction, Caitlyn Jenner, Obama, iPads and #JeSuisCharlie: Twitter's review of 2015

One Direction, Caitlyn Jenner, Obama, iPads and #JeSuisCharlie: Twitter's review of 2015

08 December 15, Sam Burne James

Twitter has launched a review of 2015 giving a run-down of the top trends and influencers, the most retweeted messages and most high-profile new users.

 
Michael Grade backs Channel 4 privatisation

Michael Grade backs Channel 4 privatisation

07 December 15, Gideon Spanier

Former Channel 4 boss Michael Grade has backed the idea of privatising the state-owned broadcaster, saying: "The world has changed dramatically."

 
Escapism launches ad-free issue on refugee crisis

Escapism launches ad-free issue on refugee crisis

08 December 15, Gurjit Degun

Square Up Media, which owns Escapism and Square Mile, has published its first ad-free title, on the global refugee crisis.

 
Breakfast Briefing: Nike Signs LeBron James for life & WH Smith's executive pay out

Breakfast Briefing: Nike Signs LeBron James for life & WH Smith's executive pay out

08 December 15, Charlotte Mceleny

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Spotify's first out-of-home ads give local stats of listening habits

Spotify's first out-of-home ads give local stats of listening habits

07 December 15, Eleftheria Parpis

Justin Bieber popular in Williamsburg, Janet Jackson in Soho

 
MediaCom promotes Josh Krichefski to UK CEO

MediaCom promotes Josh Krichefski to UK CEO

07 December 15, Maisie McCabe

MediaCom UK has promoted its chief operating officer, Josh Krichefski, to chief executive, and its chief executive, Karen Blackett, to chairman.

 
Edeka's Christmas ad goes viral and overtakes John Lewis in online shares

Edeka's Christmas ad goes viral and overtakes John Lewis in online shares

07 December 15, James Swift

A controversial Christmas ad for Edeka, the German supermarket, has eclipsed John Lewis' festive campaign in online shares.

 
Publicis Groupe's new bosses: what you need to know

Publicis Groupe's new bosses: what you need to know

07 December 15, John Tylee

The major shake-up at Publicis Groupe has pushed four people into the succession spotlight. John Tylee assesses their leadership potential and outlines what Publicis agencies need to know about their new... read more

 
Agency bosses: too many questions around Publicis Groupe restructure

Agency bosses: too many questions around Publicis Groupe restructure

07 December 15, Emily Tan & Matthew Miller

Publicis Groupe's restructuring announcement shows much needed change, but the lack of details has led agency leaders and consultants to question whether the announcement could be just "smoke and mirrors".

 
Marketer Jill Easterbrook is leaving Tesco after 15 years

Marketer Jill Easterbrook is leaving Tesco after 15 years

07 December 15, Sara Spary

Tesco's group business transformation officer Jill Easterbrook is leaving the business in the New Year.

 
Kayak to sponsor free TfL travel on New Year's Eve

Kayak to sponsor free TfL travel on New Year's Eve

07 December 15, Harriet Brown

Kayak, the travel search engine, will sponsor free New Year's Eve services on Transport for London this year.

 
Adidas appoints Havas Helia for international CRM

Adidas appoints Havas Helia for international CRM

07 December 15, Omar Oakes

Adidas has appointed Havas Helia to its international customer relationship management account after a competitive pitch.

 
O2 Priority boss: customers can see through bad Star Wars tie-ups

O2 Priority boss: customers can see through bad Star Wars tie-ups

07 December 15, Shona Ghosh

Disney's Star Wars: the Force Awakens arrives in UK cinemas next week, and the number of brand tie-ups has inflated along with the hype.

 
Cheapflights appoints Forever Beta and Goodstuff to launch rebrand

Cheapflights appoints Forever Beta and Goodstuff to launch rebrand

07 December 15, James Swift

Cheapflights, the flights search web site, has appointed Forever Beta to re-launch its brand after a competitive pitch.

 
Ant & Dec's celebrity star power on the rise for ITV advertisers

Ant & Dec's celebrity star power on the rise for ITV advertisers

07 December 15, Gideon Spanier

Ant and Dec have been presenters with ITV for more than 15 years but rather than turning stale, their value is increasing.

 
Kellogg's sponsors Team GB for Rio 2016 Olympics

Kellogg's sponsors Team GB for Rio 2016 Olympics

07 December 15, Omar Oakes

Kellogg's will sponsor Team GB for the 2016 Olympic Games in Rio de Janeiro, Brazil, next summer.

 
Ex-Red Bull chief rivals brand with energy drink launch

Ex-Red Bull chief rivals brand with energy drink launch

07 December 15, Sara Spary

Ex-Red Bull marketer Huib van Bockel has launched an energy drink to rival his former employer - and it's made with half the sugar.

 



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