EA Sports sponsors launch of The Lad Bible app; plus, the mobile moment of truth, B2B social media, finance marketers and programmatic, Lidl’s social media account, brand videos, ad-blockers and more

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EA Sports sponsors launch of The Lad Bible app, which tops Apple's app store 02 December 15, Gurjit Degun EA Sports, the sports video games company, has partnered with The Lad Bible as the publisher launched its first app.     03 December 15 Should marketers care about the mobile moment of truth? A huge amount of time and effort is invested by many marketers into building mobile apps, oftentimes with the mistaken belief it will eliminate the need for a multi-channel line of communication with customers... read more   03 December 15 We need to talk about B2B social media “Everyone else is doing it, so it must be important – we should be doing it too.” While this might be one of the worst reasons for making a business decision, it sums up many B2B organisations’ approach... read more   03 December 15 Finance marketers are missing out on programmatic opportunities The UK Competition and Markets Authority recently announced that it will be pushing banks to make it easier for customers to switch providers, and has made a call for banks to advertise the seven-day switching... read more   03 December 15 The Daily Poke: Lights, camera… Guitar Hero proved we can all be legends in our living rooms. But, when you’re rocking out in your jim jams, do you ever wish there was a bit more atmosphere in your performance space? If not screaming... read more     Lidl seeks agency for social media account 03 December 15, Gurjit Degun Lidl is on the hunt for an agency to handle its social media activity.   Top 5 global brand videos November 2015: Johnnie Walker, Old Navy, EA, Battersea Cats & Dogs and KFC 03 December 15, Be On Be On, the video content and distribution company, ranks the world's best brand videos in November.   The rise of the ad-blocker blocker: Sourcepoint founder says consumers want 'transparency' 03 December 15, Shona Ghosh Ad-blocker use is growing rapidly, as online consumers grow fed up with the combination of slow-loading web pages, pop-up ads and auto-playing video ads.   Yahoo's brand recovery looking precarious as board mulls break-up 03 December 15, Shona Ghosh Yahoo might ditch its core web business, including Yahoo Mail and its news sites, if the company's board has its way.   The 2015 technology and marketing year in review 03 December 15, Shona Ghosh                 Account Director   £75k Dot-Gap, London (Central)   Head of Entertainment Marketing - Sky 1, Sky Arts   Negotiable Sky, West London   Senior Sales/Agency AD - leading programmatic platform   Circa £65k dep on experience + benefits MediaMigo Recruitment Limited., London (Greater)   Digital Associate Director- Leading Media Agency   Very competitive dependent on experience MediaMigo Recruitment Limited., London (Central), London (Greater)   DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   Brand & Engagement Marketing Manager   Negotiable Sky, West London   Lead Brand Strategy and Planning Manager   £49838 - £63682 per annum Nationwide Building Society, Swindon   Head of Digital Marketing   Negotiable Sky, West London   Sky, Brand Marketing Manager   Negotiable Sky, London   Girl Effect , Senior Manager, Brand Strategy   Competitive Girl Effect, London (Central), London (Greater)               See all jobs

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