Media PM - Why newsbrands must embrace the 'C' word; Ad-blocking: mobile operators enter the fray; Media business rankings

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03rd December 2015

Why newsbrands must embrace the 'C' word Digital disruption has shaken up the media industry, but this shift has also given us a chance to rethink the whole way we work with clients, agencies and other media owners, says the director of Invention at Trinity Mirror's commercial division. Ad-blocking: mobile operators enter the fray Will simply making ads better be enough? Probably not. It's a good start, but we also need different attitudes to online advertising, says the marketing services manager at ISBA. Media business rankings 4 December 2015: VCCP Media (formerly Adconnection) wins the home-security brand Canary. Things we like: Cinema putting bums on seats Cinema ad revenues are set to smash expectations by jumping almost 23 per cent in the UK this year, thanks to the latest James Bond film, Spectre, and the long-awaited Star Wars sequel. Channel 4's unique remit must be cherished As the debate about the future of Channel 4 hots up in Westminster, its chief executive, David Abraham, explains why the broadcaster, which generates £1 billion a year in advertising sales, should remain in public ownership. 'Tis the season for big newspaper acquisitions One of the joys of writing about media is there is no shortage of gossip.   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater)

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