Media PM - Snapchat hires Facebook's Claire Valoti; Honda awards European media account to Dentsu Aegis Network; plus the week’s most read

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04th December 2015

Snapchat hires Facebook's Claire Valoti for new London office Snapchat has poached one of Facebook's most senior UK executives, Claire Valoti, to take a top leadership role at its fledging London operation. Honda awards European media account to Dentsu Aegis Network Honda has awarded its £50 million European media planning and buying business to Dentsu Aegis Network, Campaign understands. Why the blame for the ad blocking crisis lies squarely with the adtech industry The industry needs to face up to the fact that people are profoundly unhappy with most digital advertising and figure out a new online ad consensus, says Saatchi & Saatchi's chief strategy officer Richard Huntington. ITV to air 'knitted ad break' during this year's Text Santa ITV is to air a "knitted ad break" during its annual Text Santa charity show this month when all the spots will feature knitted characters - like The Lego Movie ad break broadcast last year. Is strategy an endangered species in media agencies? Anne-Cécile Michaud, the global chief strategy officer at Havas Media Group, argues that the long-term brand view is in danger of becoming forgotten about in our real-time digital world. Spotify reviews media business Spotify, the music streaming service, is on the hunt for an agency to handle its media planning and buying business. Express publisher Northern & Shell hires from AOL and TK Maxx in 'digital-first' transition Northern & Shell has made two senior digital appointments and launched its own "proprietary" audience data platform. News UK changes under Rebekah Brooks feel 'like 12 years, not 12 weeks', says ex-Sun editor News UK chief operating officer David Dinsmore has admitted "there's an awful lot to do" for the free Sun website to win over advertisers. Cross-agency team of Arena, The Gate, UM and WCRS crowned Future Leaders Top industry talent from Arena, The Gate, UM and WCRS have made up the winning team at this year's Future Leaders Programme. Why newsbrands must embrace the 'C' word Digital disruption has shaken up the media industry, but this shift has also given us a chance to rethink the whole way we work with clients, agencies and other media owners, says the director of Invention at Trinity Mirror's commercial division. Express owner Desmond considered buying Trinity Mirror Daily Express owner Richard Desmond considered a takeover of Trinity Mirror and sought the advice of top Goldman Sachs banker Mike Sherwood on the possible deal earlier this year, Campaign can reveal. Top reasons an online ad is not viewable revealed in Meetrics study The three main reasons an ad is not viewable is if it disappears too quickly, appears below the page fold, or too little of it can be seen, according to Meetrics, the European ad verification company.   Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Presented by Adobe Latest blogs Brands should be tapping into emotions this Christmas The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing. Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Sponsorship and Business Solutions Executive, London , UTV Competitive, London (Greater) Content & Partnerships Manager , Sky bonus and benefits, West End Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater)

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