Snapchat hires Facebook's Claire Valoti for new London office; plus, cross-device attribution, Brompton Bikes’ #MyUnseenCity, JD Wetherspoon hack, Campaign Viral Chart and more

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Snapchat hires Facebook's Claire Valoti for new London office 04 December 15, Gideon Spanier Snapchat has poached one of Facebook's most senior UK executives, Claire Valoti, to take a top leadership role at its fledging London operation.     04 December 15 How native is the recipe for success for CPG brands like Nestle and Kraft It’s that time of year again: the holidays are upon us, which means one thing to brands: one final push to meet those lofty end-of-year sales goals. Sure, your brand’s holiday ad budget may already... read more   04 December 15 Cheap strategic choices and driverless cars that kill The pioneers in driverless cars are currently wrestling with a moral dilemma. In the event of an imminent accident with another vehicle, should the car be programmed to save the maximum number of lives... read more   04 December 15 Cross-device attribution: giving credit where credit is due Widespread smartphone and tablet adoption has prompted a fundamental shift in how we shop, moving us into a world where third-party cookies are no longer the most suitable means of measuring the consumer... read more     Brompton Bikes creates 'immersive experience' for #MyUnseenCity push 04 December 15, Be On Social video expert Be On reviews the latest viral ad by Brompton.   Hackers steal 656,723 JD Wetherspoon customers' details 04 December 15, Shona Ghosh Hackers have stolen details of 656,723 JD Wetherspoon customers, including full names and dates of birth, in a cyber attack that overshadows the scale of the recent TalkTalk breach.   Campaign Viral Chart: Aldi spoof fails to topple John Lewis Christmas ad from top spot 04 December 15, Gurjit Degun The John Lewis festive ad featuring a man on the moon is top of the chart for the second week running, whilst Aldi's spoof of the spot makes it to second place.   Sex workers' stories told in One25's online charity ad 04 December 15, Omar Oakes The harrowing stories of Bristol's sex workers are told amid dark scenes of red which change to green in a new Christmas campaign for the charity One25.   Ad-blocking: mobile operators enter the fray 03 December 15, David Ellison Will simply making ads better be enough? Probably not. It's a good start, but we also need different attitudes to online advertising, says the marketing services manager at ISBA.   Express publisher Northern & Shell hires from AOL and TK Maxx in 'digital-first' transition 04 December 15, Gideon Spanier Northern & Shell has made two senior digital appointments and launched its own "proprietary" audience data platform.   Is 2016 the year the word 'digital' is finally consigned to history? 04 December 15, Staff Just as technology has become an integral part of consumers' lives, so 'digital' - once thought of as a highly specialised advertising field - has become a core platform no brand marketer can afford to... read more                 Account Director   £75k Dot-Gap, London (Central)   Head of Entertainment Marketing - Sky 1, Sky Arts   Negotiable Sky, West London   Senior Sales/Agency AD - leading programmatic platform   Circa £65k dep on experience + benefits MediaMigo Recruitment Limited., London (Greater)   Digital Associate Director- Leading Media Agency   Very competitive dependent on experience MediaMigo Recruitment Limited., London (Central), London (Greater)   DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   Brand & Engagement Marketing Manager   Negotiable Sky, West London   Propositions Manager - TV Products   Negotiable Sky, London   Corporate Communications Executive   Negotiable Sky, Middlesex   Lead Brand Strategy and Planning Manager   £49838 - £63682 per annum Nationwide Building Society, Swindon   Head of Digital Marketing   Negotiable Sky, West London               See all jobs

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