Friday, 4 December 2015

Snapchat hires Facebook's Claire Valoti for new London office; plus, cross-device attribution, Brompton Bikes’ #MyUnseenCity, JD Wetherspoon hack, Campaign Viral Chart and more

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Brand Republlic
Digital PM brought to you by The Wall 4th December
 
Snapchat hires Facebook's Claire Valoti for new London office

Snapchat hires Facebook's Claire Valoti for new London office

04 December 15, Gideon Spanier

Snapchat has poached one of Facebook's most senior UK executives, Claire Valoti, to take a top leadership role at its fledging London operation.

 
 
04 December 15
How native is the recipe for success for CPG brands like Nestle and Kraft

It’s that time of year again: the holidays are upon us, which means one thing to brands: one final push to meet those lofty end-of-year sales goals. Sure, your brand’s holiday ad budget may already...

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04 December 15
Cheap strategic choices and driverless cars that kill

The pioneers in driverless cars are currently wrestling with a moral dilemma. In the event of an imminent accident with another vehicle, should the car be programmed to save the maximum number of lives...

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04 December 15
Cross-device attribution: giving credit where credit is due

Widespread smartphone and tablet adoption has prompted a fundamental shift in how we shop, moving us into a world where third-party cookies are no longer the most suitable means of measuring the consumer...

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Brompton Bikes creates 'immersive experience' for #MyUnseenCity push

Brompton Bikes creates 'immersive experience' for #MyUnseenCity push

04 December 15, Be On

Social video expert Be On reviews the latest viral ad by Brompton.

 
Hackers steal 656,723 JD Wetherspoon customers' details

Hackers steal 656,723 JD Wetherspoon customers' details

04 December 15, Shona Ghosh

Hackers have stolen details of 656,723 JD Wetherspoon customers, including full names and dates of birth, in a cyber attack that overshadows the scale of the recent TalkTalk breach.

 
Campaign Viral Chart: Aldi spoof fails to topple John Lewis Christmas ad from top spot

Campaign Viral Chart: Aldi spoof fails to topple John Lewis Christmas ad from top spot

04 December 15, Gurjit Degun

The John Lewis festive ad featuring a man on the moon is top of the chart for the second week running, whilst Aldi's spoof of the spot makes it to second place.

 
Sex workers' stories told in One25's online charity ad

Sex workers' stories told in One25's online charity ad

04 December 15, Omar Oakes

The harrowing stories of Bristol's sex workers are told amid dark scenes of red which change to green in a new Christmas campaign for the charity One25.

 
Ad-blocking: mobile operators enter the fray

Ad-blocking: mobile operators enter the fray

03 December 15, David Ellison

Will simply making ads better be enough? Probably not. It's a good start, but we also need different attitudes to online advertising, says the marketing services manager at ISBA.

 
Express publisher Northern & Shell hires from AOL and TK Maxx in 'digital-first' transition

Express publisher Northern & Shell hires from AOL and TK Maxx in 'digital-first' transition

04 December 15, Gideon Spanier

Northern & Shell has made two senior digital appointments and launched its own "proprietary" audience data platform.

 
Is 2016 the year the word 'digital' is finally consigned to history?

Is 2016 the year the word 'digital' is finally consigned to history?

04 December 15, Staff

Just as technology has become an integral part of consumers' lives, so 'digital' - once thought of as a highly specialised advertising field - has become a core platform no brand marketer can afford to... read more

 
 
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