Wednesday, 2 December 2015

20 top ads of the century so far, Co-op Christmas ad encourages kindness, The & Partnership opens agency to work with YouTubers

Campaign Daily Fix

Campaign

December 02, 2015

Campaign Daily Fix

Latest news
The Co-operative Food encourages kindness to strangers in Christmas ad
The Co-operative Food encourages kindness to strangers in Christmas ad

Gurjit Degun

The Co-operative Food is encouraging people to surprise others with a random act of kindness in its festive campaign.

UK agencies lead The Gunn Report's top 20 ads from the 21st Century
UK agencies lead The Gunn Report's top 20 ads from the 21st Century

James Swift

The Gunn Report has released a popular poll of the 20 best ads of the 21st Century (so far) and it features more entries from UK agencies than shops in any other country.

The & Partnership opens talent agency to pair YouTubers with brands
The & Partnership opens talent agency to pair YouTubers with brands

James Swift

The & Partnership, the WPP-backed micro-network that includes CHI & Partners and M/SIX, has opened a talent agency that pairs internet celebrities with brands.

ITV to air 'knitted ad break' during this year's Text Santa
ITV to air 'knitted ad break' during this year's Text Santa

Gideon Spanier

ITV is to air a "knitted ad break" during its annual Text Santa charity show this month when all the spots will feature knitted characters - like The Lego Movie ad break broadcast last year.

Dyson ads banned by ASA for 'misleading' comparisons
Dyson ads banned by ASA for 'misleading' comparisons

Omar Oakes

Dyson's national press ad and YouTube video to promote a cordless vacuum cleaner have been banned by the ads watchdog for making "misleading" comparisons with a rival manufacturer.

M&C Saatchi's James Lowther reveals his favourite ads as he leaves the agency
M&C Saatchi's James Lowther reveals his favourite ads as he leaves the agency

Omar Oakes

James Lowther, the chairman and founding partner of M&C Saatchi, has revealed to Campaign his favourite ads over the years as he prepares to bow out of the agency.

News UK changes under Rebekah Brooks feel 'like 12 years, not 12 weeks', says ex-Sun editor
News UK changes under Rebekah Brooks feel 'like 12 years, not 12 weeks', says ex-Sun editor

Gideon Spanier

News UK chief operating officer David Dinsmore has admitted "there's an awful lot to do" for the free Sun website to win over advertisers.

Initiative's David Grainger joins M/SIX as chief strategy officer
Initiative's David Grainger joins M/SIX as chief strategy officer

Gurjit Degun

David Grainger, the head of strategy at Initiative, has been appointed to the new role of chief strategy officer at M/SIX, the WPP media shop that is part of The & Partnership.

Proximity and UM win Grand Prix at 2015 DMA awards
Proximity and UM win Grand Prix at 2015 DMA awards

Omar Oakes

Proximity London and UM London took home the Grand Prix last night at the annual Direct Marketing Association awards for their campaign for The Economist.

Adam & Eve/DDB, Grey, Hunterlodge, and ZenithOptimedia win at Oystercatchers Club Awards
Adam & Eve/DDB, Grey, Hunterlodge, and ZenithOptimedia win at Oystercatchers Club Awards

Omar Oakes

Adam & Eve/DDB, Grey London, Hunterlodge, and ZenithOptimedia were among the winners at the annual awards tonight for Oystercatchers, the marketing consultancy.

The Work
BBC
Editor's pick
Who's got the Xmas factor?
Who's got the Xmas factor?

Doe-eyed pets, soppy soundtracks and high-minded rhetoric... it can only be this year's cornucopia of Christmas ads. Our panel of reviewers pick their faves.

A view from Dave Trott: Changing the game
A view from Dave Trott: Changing the game

Dave Trott

Everyone hates paying tax.

Also in the news
Coca-Cola slammed for 'insulting' Mexican ad of Coke given to 'indigenous' people
Coca-Cola slammed for 'insulting' Mexican ad of Coke given to 'indigenous' people

Sara Spary

Coca-Cola has been slammed by campaigning groups for a spot that appears to show a welfare project doling out bottles of Coke to an indigenous community in Oaxaca state.

HSBC global head of marketing Amanda Rendle departs
HSBC global head of marketing Amanda Rendle departs

Sara Spary

HSBC's Amanda Rendle, who led marketing, customer experience, insights and proposition development across more than 50 countries has left the business, Marketing can reveal.

Microsoft makes peace with Apple for Christmas ad
Microsoft makes peace with Apple for Christmas ad

Shona Ghosh

Microsoft has shot a feel-good ad featuring scores of its employees standing outside an Apple store in New York, singing a Christmas song.




Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.  


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