Wednesday, 9 December 2015

Inappropriate ads appear again in My Talking Tom children's game, FT.com on the hunt for CRM agency, and Publicis 'losing ground' to rivals after loss of P&G US media account

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Brand Republlic
Daily News 9th December
 
Sex ads appear again in My Talking Tom children's game

Inappropriate ads appear again in My Talking Tom children's game

09 December 15, Harriet Brown

The creators of a children's smartphone app have drawn complaints for a second time after "inappropriate" images of naked women and explicit wording appeared on the screen without warning.

 
FT.com on the hunt for CRM agency

FT.com on the hunt for CRM agency

09 December 15, Gurjit Degun

FT.com, the Financial Times' website, is looking for an agency to handle its customer relationship management requirements.

 
Publicis 'losing ground' to rivals after loss of P&G US media account

Publicis 'losing ground' to rivals after loss of P&G US media account

08 December 15, Omar Oakes

Publicis Groupe is "losing ground" to its rival advertising industry holding companies, an investment research analyst has suggested, after Starcom MediaVest Group lost the bulk of Procter & Gamble's media... read more

 
Jason McCann leaves AKQA

Jason McCann leaves AKQA

08 December 15, Gurjit Degun

Jason McCann, an executive creative director at AKQA, has left the agency.

 
Nabs kicks off review for integrated agency

Nabs kicks off review for integrated agency

08 December 15, Omar Oakes

Nabs, the ad industry's charity, has begun a review for a retained agency for the first time as it expands its services and adapts its strategy.

 
Microsoft reveals most searched UK industry buzzwords of 2015

Microsoft reveals most searched UK industry buzzwords of 2015

08 December 15, Ravleen Beeston

'Augmented Reality' was the most searched industry buzzword or phrase across the UK in 2015, says the head of sales for Bing Ads at Microsoft UK.

 
Diva magazine and PrideAM challenge ad industry to 'embrace sexuality'

Diva magazine and PrideAM challenge ad industry to 'embrace sexuality'

08 December 15, Harriet Brown

Diva magazine and PrideAM, the ad industry's LGBT leadership group, are challenging the ad industry to "embrace sexuality over sex" by launching a competition to redesign an iconic ad.

 
New CEO Josh Krichefski can shake up £1bn-a-year MediaCom

New CEO Josh Krichefski can shake up £1bn-a-year MediaCom

08 December 15, Gideon Spanier

Josh Krichefski had been tipped to become chief executive of MediaCom, Britain's biggest media agency, for the best part of a year, before he was confirmed in the job on Monday.

 
It's called a smartphone, so let's be smart

It's called a smartphone, so let's be smart

08 December 15, Neil Miller, Possible London

Mobile is a new behaviour, so building on a desktop web strategy is doomed from the start, argues the CEO of digital agency Possible London. Instead, consider ways mobile can add value to how consumers... read more

 
What senior marketers from Hive, Sonos and M&S think about ad blocking

What senior marketers from Hive, Sonos and M&S think about ad blocking

08 December 15, Shona Ghosh

How seriously should marketers be taking ad blocking?

 
Using uncommon sense is the key to mobile advertising

Using uncommon sense is the key to mobile advertising

08 December 15, Howard Kingston

Given how much we are using our phones, it might be common sense to migrate marketer attention to the device, says Howard Kingston, founder of Adludio, but it's actually the uncommon senses we should using.

 
Commoditise your marketing, commoditise your customer

Commoditise your marketing, commoditise your customer

08 December 15,

There has never been a better time to be a digital marketer, says Chris Bishop, founder of 7thingmedia, but we're letting procurement take control of our customers.

 
5 creators that built their own businesses

5 creators that built their own businesses

09 December 15,

In this latest roundup, Rightster explores the online talent who have created businesses.

 
KFC Malaysia creates 100 seriously cheezy preroll videos

KFC Malaysia creates 100 seriously cheezy preroll videos

09 December 15, Douglas Quenqua

Fast food joint and Google have teamed up for programmatic promotion of new cheesy chicken burger

 
Volvo Trucks "look who's driving" by Forsman & Bodenfors

Volvo Trucks "look who's driving" by Forsman & Bodenfors

08 December 15,

Volvo's FMX truck is the toughest they've ever built and so the brand is demonstrating its durability by letting a child rag one around an obstacle course.

 
Honda drivers get an educational way to keep the kids quiet in the car

Honda drivers get an educational way to keep the kids quiet in the car

08 December 15, I-Hsien Sherwood

RPA spot illustrates children's imagination

 
World Surf League "chaos theory" by Mistress

World Surf League "chaos theory" by Mistress

08 December 15,

The World Surf League has released its first-ever global ad campaign - "you can't script this" - and kicked things off with a 90-second ad.

 


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