Friday 18 December 2015

Apple poaches Grey's global creative chief, SapientNitro launches emoji translator, and GoDaddy appoints MEC as global agency of record

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Brand Republlic
Daily News 18th December
 
Apple poaches Grey's global creative chief Tor Myhren

Apple poaches Grey's global creative chief Tor Myhren

17 December 15, Kate Magee

Apple has appointed Grey's global chief creative officer, Tor Myhren, to be its vice president of marketing communications.

 
SapientNitro launches emoji translator

SapientNitro launches emoji translator

17 December 15, Gurjit Degun

SapientNitro is helping parents communicate with their children through an emoji translator.

 
GoDaddy appoints MEC as global agency of record

GoDaddy appoints MEC as global agency of record

17 December 15, Gurjit Degun

GoDaddy, the technology provider for small businesses, has appointed MEC as its global media agency of record.

 
BA creates feel good ad for Christmas evening slump

BA creates feel good ad for Christmas evening slump

18 December 15, Harriet Brown

British Airways has created a new TV ad, to launch as post-Christmas gloom hits the nation.

 
Cosmopolitan launches campaign to celebrate beauty and diversity

Cosmopolitan launches campaign to celebrate beauty and diversity

18 December 15, Harriet Brown

Cosmopolitan is to launch a multi-platform campaign to celebrate beauty and diversity in the UK.

 
Breakfast Briefing: Npower fined £26m and faces ad ban threat, Apple rejigs marketing function

Breakfast Briefing: Npower fined £26m and faces ad ban threat, Apple rejigs marketing function

18 December 15, Ben Bold

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Absolute Radio signs Jason Manford

Absolute Radio signs Jason Manford

17 December 15, Harriet Brown

Jason Manford, the comedian, is joining Absolute Radio to present a regular weekend show. 

 
'Star Wars: The Force Awakens' set to generate $5bn in merchandise sales in first year

'Star Wars: The Force Awakens' set to generate $5bn in merchandise sales in first year

17 December 15, Ben Bold

'Star Wars: The Force Awakens' is forecast to make Disney around $5bn (£3.35bn) in merchandise sales alone in its first year, while the franchise is already worth around $28bn (£19bn) in sales to date.

 
Start-ups breaking new ground

Start-ups breaking new ground

17 December 15, Chrissy Totty and Chloe Rees

Disrupt is a word we've heard quite a lot of this year, and more often than not it is accompanied with a reference to Uber or Airbnb.

 
Trends 2016: post-9-to-5

Trends 2016: post-9-to-5

17 December 15, Rebecca Coleman

Marketers must adapt to a future where established ways of living, working and playing are changing rapidly. As part of our 'post-everything' trends series, Marketing takes a deeper look at 'post 9-to-5'.

 
Marketers' predictions 2016: Lucy Jameson of Grey London on the race to control IoT

Marketers' predictions 2016: Lucy Jameson of Grey London on the race to control IoT

17 December 15, Staff

Lucy Jameson, CEO of Grey London, believes 2016 will be the year we see connected living come into its own.

 
Thomas Cook unveils TV ads in bid to become Europe's 'best loved' travel brand

Thomas Cook unveils TV ads in bid to become Europe's 'best loved' travel brand

17 December 15, Shona Ghosh

Thomas Cook has launched its January campaign under the new tagline 'Leave it to us. You're on holiday'.

 
Cheapflights to release action-packed Christmas ad

Cheapflights to release action-packed Christmas ad

18 December 15, James Swift

Cheapflights has gone big with its new campaign, releasing an action-packed TV spot on Christmas Day.

 
Nissan reveals secret of Chris Hoy's success in pre Star Wars cinema ad

Nissan reveals secret of Chris Hoy's success in pre Star Wars cinema ad

17 December 15, Harriet Brown

Nissan has teamed up with six-time Olympic gold medallist Chris Hoy for a "futuristic mockumentary", to air before the new Star Wars film.

 
Molson Coors brews beer to celebrate football transfer window on Sky Sports

Molson Coors brews beer to celebrate football transfer window on Sky Sports

17 December 15, Ben Bold

Brewer Molson Coors and broadcaster Sky have joined forces to create a limited edition beer celebrating January's football transfer window, the aptly-named Done Deal.

 
Speedo launches gritty ad with Ryan Lochte

Speedo launches gritty ad with Ryan Lochte

17 December 15, Harriet Brown

Speedo has launched a gritty ad for its newly unveiled "Team Speedo", featuring 10 of the world's most successful elite swimmers.

 
 
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