Monday 21 December 2015

The music that gets suits pitch perfect, Daily Mail rebates, ID Comms, Andy Jones, Auto Trader, Vice UK, Tesco/Sainsbury's, C4/F1

Campaign Daily Fix

Campaign

December 21, 2015

Campaign Daily Fix

Latest News
Suits playlist: the music that gets suits pitch perfect
Suits playlist: the music that gets suits pitch perfect

Gurjit Degun

Which song gets you fired up before a pitch? Campaign spoke to leading suits to build a playlist.

Daily Mail publisher set aside £26m in rebates for agencies and clients
Daily Mail publisher set aside £26m in rebates for agencies and clients

Gideon Spanier

The publisher of the Daily Mail has given a rare insight into the extent of rebates in the media industry as it set aside £25.6 million in cash and discounts for agencies and clients in the last financial year.

What the media winners did in 2015
What the media winners did in 2015

David Indo

With so many pitches, 2015 was a good chance to assess how the agency networks were able to respond to client needs under the most intense conditions. David Indo from ID Comms explains.

IPG Mediabrands UK and Ireland boss Andy Jones departs after 30 years
IPG Mediabrands UK and Ireland boss Andy Jones departs after 30 years

Gurjit Degun

Andy Jones, the chief executive at IPG Mediabrands UK and Ireland, is to leave the company after 30 years.

Auto Trader promotes products in new year campaign
Auto Trader promotes products in new year campaign

Gurjit Degun

Auto Trader, the online marketplace for new and used vehicles, is launching a campaign focusing on the products it has to help customers buy and sell cars easily.

Vice UK staff in line for up to £260m in shares after stock price jumps ninefold
Vice UK staff in line for up to £260m in shares after stock price jumps ninefold

Gideon Spanier

Vice Media's UK staff are in line for share options worth as much as £260 million as accounts showed the company's share price has soared ninefold on the private market in three years.

Tesco and Sainsbury's slash traditional Christmas ad spend by 30%
Tesco and Sainsbury's slash traditional Christmas ad spend by 30%

Ben Bold

Tesco slashed its ad budget for traditional media by 30% during the four weeks to 6 December, with year-on-year spend down to £6.8m, according to data from Nielsen.

Channel 4 snatches Formula One live rights and will air races without ads
Channel 4 snatches Formula One live rights and will air races without ads

Gideon Spanier

Channel 4 has snatched the terrestrial live rights to Formula One in a major coup, swooping in ahead of ITV.

Bring on the year of collaboration
Bring on the year of collaboration

Jenny Biggam

Jenny Biggam, the co-founder of the7stars, Campaign's Media Agency of 2015, isn't waiting until January to get her crystal ball out.

Campaign Viral Chart: Edeka Christmas ad shared by millions again
Campaign Viral Chart: Edeka Christmas ad shared by millions again

Harriet Brown

Edeka's festive offering featuring a man pretending that he is dead to bring his family together for Christmas is once again in the top spot.

Jay McGuiness win pushes Strictly to 11.9m
Jay McGuiness win pushes Strictly to 11.9m

Gurjit Degun

Jay McGuiness, a former member of The Wanted, helped the BBC pull in a peak of 11.9 million viewers for the Strictly Come Dancing final on Saturday night.

Meet the 82-year-old creative behind this year's Christmas stamps
Meet the 82-year-old creative behind this year's Christmas stamps

Kate Magee

The designer of this year's Christmas stamps is an adland veteran, the 82-year-old art director David Holmes.

The Work
Uber
Uber "what happens when you make London wait?" by Creature

Uber drivers deliberately wind up their customers by refusing to drive anywhere for five minutes as part of a hidden-camera film drawing attention to Transport for London's consultation on private-hire regulations.

Marks & Spencer
Marks & Spencer "adventures in Christmas" by Rainey Kelly Campbell Roalfe/Y&R

Marks & Spencer has continued its "adventures in" campaign with a Christmas ad putting the grocer's festive food under the spotlight.

Talk to your kids this Christmas with SapientNitro's voice-to-emoji translator
Talk to your kids this Christmas with SapientNitro's voice-to-emoji translator

Zanub Saeed

The SpeakEmoji app translates spoken words into emojis so parents can communicate with device-obssesed spawn

Editor's pick
Campaign of the Year 2015: Moneysupermarket.com 'you're so Moneysupermarket'
Campaign of the Year 2015: Moneysupermarket.com 'you're so Moneysupermarket'

If it is a campaign's job to make a lasting impression on the viewer, who needs big data when you can have a twerking businessman in hot pants and heels?

Medium of the Year 2015: Channel 4
Medium of the Year 2015: Channel 4

The challenge to its publicly owned status seems to have brought the creative best out of the broadcaster, which ends the year riding the crest of a wave.

Also in the news
GroupM acquires programmatic shop The Exchange Lab
GroupM acquires programmatic shop The Exchange Lab

Douglas Quenqua

WPP's media unit extends its march into digital with purchase of $32M company

Marketers' predictions 2016: Sky Media's Rachel Bristow on bringing it all together
Marketers' predictions 2016: Sky Media's Rachel Bristow on bringing it all together

Staff

Rachel Bristow, director of client relationships and collaboration at Sky Media, says brands must find ways to understand data across multiple platforms in 2016.

MySingleFriend lampoons Tinder and rivals in 'swipe left' ads
MySingleFriend lampoons Tinder and rivals in 'swipe left' ads

Ben Bold

Online dating site MySingleFriend has taken a swing at rivals such as Tinder and their "throwaway" approach to hooking people up with prospective partners, with an ad campaign in which characters 'swipe' away their disastrous dates.

Paddy Power hijacks BBC Sports Personality of the Year with rainbow Tyson Fury image
Paddy Power hijacks BBC Sports Personality of the Year with rainbow Tyson Fury image

Shona Ghosh

Paddy Power jumped on the furore surrounding boxer Tyson Fury's nomination for BBC Sports Personality of the Year, projecting an image of him wearing make-up onto the awards venue in a guerrilla campaign.

A List 2016

How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media.




Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.  


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