Nurofen ad faces investigation, Twitter plans Promoted Moments launch in UK, Harvey Nichols is most engaging Christmas ad

view in web browser add to safe senders list December 15, 2015 Campaign Daily Fix

Latest news ASA investigates Nurofen ad for false claims James Swift The Advertising Standards Authority has confirmed it is investigating a Nurofen TV ad, as an Australian court bans a number of Reckitt Benckiser pain relief products for misleading customers. Twitter UK plots Promoted Moments for next year Gurjit Degun Twitter has partnered with publications including Vice, Glamour, Sky Sports and Buzzfeed UK to launch Moments in the UK, a feature that collates the topics that people are tweeting about. Harvey Nichols named most engaging Christmas ad Harriet Brown The battle of the Christmas ads is as fierce as ever, and now Harvey Nichols's "avoid gift face" has been named the most engaging ad this festive season, while last year's winner John Lewis only reached number seven. Who won the Christmas ad soundtrack battle? Campaign asked creative agency FCB Inferno and Radiocentre, the trade body for commercial radio, to share their picks for the best use of music in this year's crop of Christmas ads. Absolute Radio in ad push as it prepares to launch on Apple TV Harriet Brown Absolute Radio will promote its new "real music matters" positioning through a campaign kicking off next week, as it prepares to become the first UK radio station to launch on Apple TV. Channel 4 and Group M reach £500m two-year deal Gideon Spanier Channel 4 and Group M have agreed an estimated £500 million two-year trading deal, avoiding a repeat of their showdown in 2013 when Britain's biggest media buyer pulled its clients off the broadcaster. Heart to sponsor Friends on Comedy Central Gurjit Degun Heart, the UK radio station owned by Global, is to sponsor Friends, the well-known American sitcom, on Comedy Central from 1 January. Rollasole kicks off 'don't get plastered' Christmas push Harriet Brown Rollasole, the shoes that can be rolled up to fit into a handbag, has launched its Christmas ad, campaigning for partygoers to take a bit more care of their feet. Five innovations in social commerce Lise Pinnell Despite the controversial lack of snowflakes and reindeers, Starbucks' red cups are out so it must be Christmas. John Lewis ad attracts young Adele fans to Age UK Age UK has gained a new, youthful social media following, thanks to John Lewis' "man on the moon" Christmas ad. Could a woman do Santa's job? Anomaly asks kids for Christmas film James Swift Anomaly, the agency behind Elle Magazine's successful "more women" video, has created a film in which children answer the question: could a woman could do Father Christmas' job? Ogilvy promotes Anthony Wong to global effectiveness role Emily Tan Ogilvy & Mather has promoted Hong Kong-based Anthony Wong to the post of worldwide effectiveness director, the role formerly held by Tim Broadbent. City AM to ban all ad-blockers on desktop browsers Gideon Spanier Business freesheet City AM is to ban all desktop internet users from using ad-blockers on its website as it steps up its efforts to protect its advertising income. Atomic hires Louise Weston as MD of programmatic arm Maisie McCabe Atomic has appointed Louise Weston, the former head of programmatic at Maxus, as the managing director of its programmatic division The Work Baxters "big on flavour" by Rainey Kelly Campbell Roalfe/Y&R Baxters, the food company, has released print ads claiming its products are "big on flavour" as part of a new campaign. Logic Pro "coffee" by McCann Birmingham Logic Pro, the e-cigarette brand, is launching in France with the claim that its less messy than competitors. Tesco "Star Wars Weekend" by Bartle Bogle Hegarty Star Wars brings to mind Jedi knights, droids and now, thanks to Tesco, vegetables. Editor's pick Medium of the Year 2015: Channel 4 The challenge to its publicly owned status seems to have brought the creative best out of the broadcaster, which ends the year riding the crest of a wave. Customer Engagement Agency of the Year 2015: Proximity The shop stopped Lida making it three in a row by scoring a hat-trick of its own: creative excellence, new-business success and a bumper awards haul. A List 2016 How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media. Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Campaign Jobs Director of Programmatic Operations £50k Dot-Gap, London (Central) Account Director £75k Dot-Gap, London (Central) Digital Director £80k Dot-Gap, London (Central) Account Manager– Creative Agency £30k - £32k Spectrum 360 Recruitment, London (Central), London (Greater) See all jobs

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