Tuesday 8 December 2015

Media AM - P&G moves bulk of £1.77bn US media account into Omnicom; MediaCom promotes Josh Krichefski to UK CEO; Publicis Groupe's new bosses: what you need to know

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Media AM Bulletin
08th December 2015
P&G moves bulk of £1.77bn US media account into Omnicom
P&G moves bulk of £1.77bn US media account into Omnicom
Procter & Gamble, the world's biggest advertiser in terms of spend, will move the bulk of its media buying and planning in North America to Omnicom, following a competitive pitch.
MediaCom promotes Josh Krichefski to UK CEO
MediaCom promotes Josh Krichefski to UK CEO
MediaCom UK has promoted its chief operating officer, Josh Krichefski, to chief executive, and its chief executive, Karen Blackett, to chairman.
Publicis Groupe's new bosses: what you need to know
Publicis Groupe's new bosses: what you need to know
Following the major shake-up at Publicis Groupe, John Tylee assesses the four senior leaders' leadership potential and outlines what Publicis agencies need to know about their new bosses.
Agency bosses: too many questions around Publicis Groupe restructure
Agency bosses: too many questions around Publicis Groupe restructure
Publicis Groupe's restructuring announcement shows much needed change, but the lack of details has led agency leaders and consultants to question whether the announcement could be just "smoke and mirrors".
Michael Grade backs Channel 4 privatisation
Michael Grade backs Channel 4 privatisation
Former Channel 4 boss Michael Grade has backed the idea of privatising the state-owned broadcaster, saying: "The world has changed dramatically."
Escapism launches ad-free issue on refugee crisis
Escapism launches ad-free issue on refugee crisis
Square Up Media, which owns Escapism and Square Mile, has published its first ad-free title, on the global refugee crisis.
Edeka's Christmas ad goes viral and overtakes John Lewis in online shares
Edeka's Christmas ad goes viral and overtakes John Lewis in online shares
A controversial Christmas ad for Edeka, the German supermarket, has eclipsed John Lewis' festive campaign in online shares.
Cheapflights appoints Forever Beta and Goodstuff to launch rebrand
Cheapflights appoints Forever Beta and Goodstuff to launch rebrand
Cheapflights, the flights search web site, has appointed Forever Beta to re-launch its brand after a competitive pitch.
One Direction, Caitlyn Jenner, Obama, iPads and #JeSuisCharlie: Twitter's review of 2015
One Direction, Caitlyn Jenner, Obama, iPads and #JeSuisCharlie: Twitter's review of 2015
Twitter has launched a review of 2015 giving a run-down of the top trends and influencers, the most retweeted messages and most high-profile new users.
 
  Football goes global: why the Champions League is the next big score for US sports marketers With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.  
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NLA hires Meltwater's Henry Jones as MD
NLA hires Meltwater's Henry Jones as MD
Henry Jones, currently UK and Ireland area director at media intelligence firm Meltwater, will become managing director of the NLA in the first quarter of next year.
My Media Week: Emma Harris
My Media Week: Emma Harris
Emma Harris, the programme director at Mobo, explains why the creative industry needs to be leading the diversity agenda.
Former Stuff editor Will Findlater to return to Haymarket
Former Stuff editor Will Findlater to return to Haymarket
Will Findlater, the former editor-in-chief at Stuff, the Haymarket title, is returning to the publisher as the editor-in-chief for its creative solutions branded content team.
PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards
PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards
The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva.
My Media Week: Reemah Sakaan
My Media Week: Reemah Sakaan

We join Reemah Sakaan, the director of network marketing and media planning, ITV, as she puts the finishing touches to the ITV Hub campaign and makes crucial decisions regarding Philip Schofield’s bottom.

Bauer Media creates head of programmatic trading role for MailOnline's Skeggs
Bauer Media creates head of programmatic trading role for MailOnline's Skeggs
Bauer Media has hired Ryan Skeggs, Mail Online's programmatic account director, as its head of programmatic trading.
Latest blogs
Brands should be tapping into emotions this Christmas
Brands should be tapping into emotions this Christmas

The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing.
Four factors that will help publishers secure their survival
Four factors that will help publishers secure their survival
While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert.
Teen angst and the authenticity of influence
Teen angst and the authenticity of influence

After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across.

Demise of the must-have toy is no cause for festive cheer
Demise of the must-have toy is no cause for festive cheer
Children are viewing less and less linear TV than ever before, says the head of planning at Maxus.
Spectre and Star Wars show cinema's box-office appeal for advertisers
Spectre and Star Wars show cinema's box-office appeal for advertisers
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