Thursday 17 December 2015

Oliver Group poaches Proximity's Sharon Whale, Nissan launches Chris Hoy spot, SapientNitro develops emoji translator, Pedro Avery, Speedo, Thomas Cook, Lucy Jameson

Campaign Daily Fix

Campaign

December 17, 2015

Campaign Daily Fix

Latest news
Oliver hires Proximity deputy chair for CEO role
Oliver hires Proximity deputy chair for CEO role

James Swift

Oliver Group has hired Proximity's deputy chairman, Sharon Whale, to be UK chief executive as founder Simon Martin takes a global role.

Nissan reveals secret of Chris Hoy's success in pre Star Wars cinema ad
Nissan reveals secret of Chris Hoy's success in pre Star Wars cinema ad

Harriet Brown

Nissan has teamed up with six-time Olympic gold medallist Chris Hoy for a "futuristic mockumentary", to air before the new Star Wars film.

SapientNitro launches emoji translator
SapientNitro launches emoji translator

Gurjit Degun

SapientNitro is helping parents communicate with their children through an emoji translator.

Pedro Avery named global CEO of Havas Sports & Entertainment
Pedro Avery named global CEO of Havas Sports & Entertainment

Gideon Spanier

Havas has promoted Arena's Pedro Avery to global chief executive of its marketing arm Havas Sports & Entertainment. He replaces Lucien Boyer, who has joined the media giant Vivendi.

Bringing a kids' book to the big screen is more than child's play
Bringing a kids' book to the big screen is more than child's play

Laura Crowley

It's not just Star Wars that is big business at the cinema. Kids' movies can be lucrative, but full of legal pitfalls.

Speedo launches gritty ad with Ryan Lochte
Speedo launches gritty ad with Ryan Lochte

Harriet Brown

Speedo has launched a gritty ad for its newly unveiled "Team Speedo", featuring 10 of the world's most successful elite swimmers.

Thomas Cook unveils TV ads in bid to become Europe's 'best loved' travel brand
Thomas Cook unveils TV ads in bid to become Europe's 'best loved' travel brand

Shona Ghosh

Thomas Cook has launched its January campaign under the new tagline 'Leave it to us. You're on holiday'.

Marketers' predictions 2016: Lucy Jameson of Grey London on the race to control IoT
Marketers' predictions 2016: Lucy Jameson of Grey London on the race to control IoT

Staff

Lucy Jameson, CEO of Grey London, believes 2016 will be the year we see connected living come into its own. In our festive series of marketer predictions, Jameson says that advertising needs to have more ambition.

Editor's pick
Thomas Cook unveils TV ads in bid to become Europe's 'best loved' travel brand
Thomas Cook unveils TV ads in bid to become Europe's 'best loved' travel brand

Shona Ghosh

Thomas Cook has launched its January campaign under the new tagline 'Leave it to us. You're on holiday'.

BBC
BBC "pure drama" by Rainey Kelly Campbell Roalfe/Y&R

The BBC have brought together three of its most popular characters of the day in a brand new trailer for BBC Drama.

Lexus
Lexus "the life RX" by CHI & Partners

Lexus has secured the actor Jude Law for the campaign to promote its new luxury SUV, the Lexus RX.

Editor's pick
Advertising Agency of the Year 2015: Adam & Eve/DDB
Advertising Agency of the Year 2015: Adam & Eve/DDB

The agency wins this accolade for the second year in a row through work of a phenomenal standard and triumphing in some hotly contested big pitches.

Media Agency of the Year 2015: the7stars
Media Agency of the Year 2015: the7stars

The agency is a testament to the viability of the independent model, with decent new-business wins, strong revenue growth and innovative work.

Also in the news
Molson Coors brews beer to celebrate football transfer window on Sky Sports
Molson Coors brews beer to celebrate football transfer window on Sky Sports

Ben Bold

Brewer Molson Coors and broadcaster Sky have joined forces to create a limited edition beer celebrating January's football transfer window, the aptly-named Done Deal.

Star Wars: 'Nooooooooo'... five alliances that should have stayed in a galaxy far, far away
Star Wars: 'Nooooooooo'... five alliances that should have stayed in a galaxy far, far away

Ben Bold

The anticipation is almost over. 'Star Wars: The Force Awakens' goes on general release at UK cinemas tomorrow (17 December), the reviews are rolling in and are overwhelmingly positive, and those marketing departments that have paid small fortunes to ally their brand with the biggest space opera franchise known to man can expect to see their ROI go stratospheric.

A List 2016

How would adland's finest deal with a robot invasion? Who would they party with? The A List is a guide to who's who in advertising, marketing and media.




Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.  


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