Monday 14 December 2015

The best mobile Christmas ads, Robert Dyas Christmas ad sparks internet debate, and 'Cracker for one' highlights plight of lonely older people at Christmas

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Brand Republlic
Daily News 14th December
 
The five best mobile Christmas ads of 2015

The five best mobile Christmas ads of 2015

14 December 15, Mark Slade

The EMEA managing director of mobile ad specialist Opera Mediaworks, Mark Slade, shares his top ads on mobile during the holiday season.

 
Robert Dyas Christmas ad sparks internet debate

Robert Dyas Christmas ad sparks internet debate

14 December 15, James Swift

A bizarre Christmas ad by Robert Dyas, in which customers and staff reveal their sexuality before eulogising the shop and its products, has had people wondering whether it's a spoof.

 
'Cracker for one' is latest ad to highlight plight of lonely older people at Christmas

'Cracker for one' is latest ad to highlight plight of lonely older people at Christmas

14 December 15,

A lonely Christmas dinner is made a little bit more festive with Contact the Elderly's "solo cracker", as part of a deliberately depressing campaign to raise awareness of isolation during the holiday season.

 
Breakfast Briefing: Nurofen in product recall, AA offers vehicle tracking data, Alibaba buys South China Morning Post

Breakfast Briefing: Nurofen in product recall, AA offers vehicle tracking data, Alibaba buys South China Morning Post

14 December 15, Ben Bold

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Nurofen's misleading product packaging, the AA's new vehicle tracking service... read more

 
M&S Bank kicks off creative roster review

M&S Bank kicks off creative roster review

11 December 15, James Swift

M&S Bank is reviewing its creative advertising roster and has sent a brief to agencies.

 
Scope calls creative and media review

Scope calls creative and media review

11 December 15, James Swift

Scope, the disabilities charity, is reviewing its creative and media accounts, putting Grey London and MediaCom on alert.

 
Twitter's Niche social talent agency launches first brand campaign with Doritos

Twitter's Niche social talent agency launches first brand campaign with Doritos

11 December 15, Omar Oakes

Niche, the social media talent agency recently bought by Twitter, has launched its first campaign in the UK for Doritos, the crisps brand owned by PepsiCo.

 
Creston launches new brand partnership agency Affinity

Creston launches new brand partnership agency Affinity

11 December 15, Harriet Brown

Creston, the marketing group that owns TMW Unlimited, has launched a new brand partnership agency, Affinity Unlimited.

 
ODD eyes US market after Next 15 buyout

ODD eyes US market after Next 15 buyout

11 December 15, Omar Oakes

London-listed marcoms group Next 15 has acquired independent creative agency ODD Communications and is promising further acquisitions and investments.

 
Sport England credits 150,000 more women doing sport to 'This Girl Can'

Sport England credits 150,000 more women doing sport to 'This Girl Can'

11 December 15, Shona Ghosh

Sport England has credited its 'This Girl Can' campaign with boosting the numbers of women doing sport in the UK.

 
Airbnb reconsiders future of £9 Pineapple magazine

Airbnb reconsiders future of £9 Pineapple magazine

11 December 15, Shona Ghosh

Airbnb's pricey, high-end travel magazine appears to have stalled after just one issue.

 
Up close and personal: the case for face-to-face meetings in media

Up close and personal: the case for face-to-face meetings in media

11 December 15, Steve Cox

The marketing director at JCDecaux Airport discusses the continuing role of face-to-face meetings in a media industry age of programmatic, bots and ad-blockers.

 
Jumping on the brandwagon: Is your brand name on trend or so last year?

Jumping on the brandwagon: Is your brand name on trend or so last year?

11 December 15, Neil Taylor, The Writer

A creative partner at language consultancy The Writer takes us for a spin through naming trends for brands, reveals some clever techniques, and peels back the layers of meaning behind Google's holding... read more

 
The 10 most annoying phrases in marketing

The 10 most annoying phrases in marketing

11 December 15, Michael Sugden

Each year we ask Michael Sugden, CEO at VCCP, to take stock of the most irritating vocabulary fails of the industry. This year he takes on the most annoying phrases to have been adopted by our industry... read more

 
Campaign Viral Chart: Edeka's Christmas ad usurps John Lewis from top

Campaign Viral Chart: Edeka's Christmas ad usurps John Lewis from top

11 December 15, Gurjit Degun

Edeka, the German supermarket, has overtaken John Lewis with the most-shared Christmas ad.

 
Santa gets hacked in Symantec Christmas fable

Santa gets hacked in Symantec Christmas fable

14 December 15, Zanub Saeed

"We don't negotiate with naughties!" St. Nick declares when the Naughty and Nice List is leaked

 
Athletes show a less serious side in new Gatorade Recover series

Athletes show a less serious side in new Gatorade Recover series

14 December 15, I-Hsien Sherwood

New spots From TBWA\Chiat\Day focus on post-game shenanigans

 
Cancer Research UK "Dryathlon 2016" by Karmarama

Cancer Research UK "Dryathlon 2016" by Karmarama

13 December 15,

Christmas festivities may not yet have reached their apex, but Cancer Research UK is already challenging drinkers to give up booze for charity.

 
Scrabble "anagram Christmas" by Lola/Mullen Lowe

Scrabble "anagram Christmas" by Lola/Mullen Lowe

11 December 15,

Following it's charming "anagram lovers" ad in the summer, Scrabble has put out a Christmas ad using the same narrative.

 
In pictures: Adland's Christmas shindigs

In pictures: Adland's Christmas shindigs

11 December 15, Staff

Campaign goes a bit Tatler (but with fewer Tory bullies, we hope) and gives some sneak peaks inside agency Christmas parties.

 
 
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