Wednesday 23 December 2015

Media AM - Rebekah Brooks rejoins boards of key News Corp UK companies, Hillarys, Sky, Mulberry, Huw Morris

Media AM Bulletin

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Media AM Bulletin
23rd December 2015
Rebekah Brooks rejoins boards of key News Corp UK companies
Rebekah Brooks rejoins boards of key News Corp UK companies
Rebekah Brooks' return to the top of British media is complete as she has rejoined the boards of all News Corporation's key UK subsidiaries.
Homeware brand Hillarys to sponsor ITV's Lorraine
Homeware brand Hillarys to sponsor ITV's Lorraine
Hillarys is to sponsor ITV's morning show, Lorraine, in a seven-figure annual deal.
Sky's uses Kung Fu Panda 3 to kick off broadband sale on Christmas Day
Sky's uses Kung Fu Panda 3 to kick off broadband sale on Christmas Day
Sky is to launch a new promotional campaign for Sky broadband by using characters from Dreamworks' forthcoming movie, Kung Fu Panda 3.
Mulberry Christmas ad escapes ban despite 42 complaints
Mulberry Christmas ad escapes ban despite 42 complaints
Mulberry's festive ad recreating the nativity scene with a handbag playing the role of Jesus has been deemed "unlikely to cause serious or widespread offence" by the ad watchdog.
Creating a Christmas parody ad that's out of this world
Creating a Christmas parody ad that's out of this world
It's the most wonderful time of the year. And to get us into the festive spirit, the most creative minds in the country have once again been showcasing their talents.
 
  Move over, tablets - smartphones are the top mobile video device Tablets have been able to maintain a hold as the media device of choice for video viewing – until now.  
Presented by Adobe
 
Moma launches campaign for gluten free porridge
Moma launches campaign for gluten free porridge
Moma, the instant porridge brand, has launched a campaign for its gluten free offering.
ASA declares McDonald's cows ad not misleading
ASA declares McDonald's cows ad not misleading
A McDonald's ad that aimed to show viewers the quality of the meat used in its burgers has avoided a ban by the Advertising Standards Authority.
TV world wonders if Channel 4's ad-free Formula One races can be commercially viable
TV world wonders if Channel 4's ad-free Formula One races can be commercially viable
Channel 4's bold plan to broadcast live Formula One races without ads has stunned the TV world, and left some wondering how it can be commercially viable.
Latest blogs
Stop laying ads like a lazy platypus and start a conversation
Stop laying ads like a lazy platypus and start a conversation

Jamie Gavin argues innovations from Facebook to programmatic are still stuck in a 'laying flat ads on the page' mindset

How data is set for for new opportunities and entirely new industries
How data is set for for new opportunities and entirely new industries
There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby.
Brands should be tapping into emotions this Christmas
Brands should be tapping into emotions this Christmas

The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing.
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