The Wall > Facebook set for 40% lift as mobile takes off

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Facebook set for 40% lift as mobile takes off 30 April 2013, 1:02PM The speed with which the social media giant has been able to adapt to the mobile space, and turn what many had rightly been viewed as a threat to the business, into a new growth story has been impressive. Facebook names Oreo as winner of its top creative award 30 April 2013, 10:46AM Facebook has named Oreo number one in its list of 20 brands being celebrated for their creative work. Oreo won for its Daily Twist campaign, which produced 100 pieces of work in 100 days to celebrate the brand’s centenary. The Truth About Connected You: How mobile has changed us 30 April 2013, 9:20AM Do you think that your personality is the same when you're on a mobile as it is in your everyday life? If your answer is yes, then you are in agreement with the majority of the respondents in our recent global study, The Truth About Connected You." You might even respond, as one of our UK respondents did: "Why would I suddenly change my personality?? What a strange question!!" Digital Marketing and the importance of Tone of voice 30 April 2013, 8:30AM "Our special little team made this bottle happen... From Meadow Pepperglitter, our garden pixie who spends her days distilling rainbows; to Briar Beamwand the lovably gruff chemist; and the turquoise tortoise Ember, whose smile is made from buttercups..." Ten years of Apple's iTunes - How the face of music changed [infographic] 30 April 2013, 7:23AM Over the past ten years iTunes has drastically changed the way we share, purchase and consume music. It has given us unrestricted and portable access to music's extensive back catalogue and taught the masses the art of a perfect playlist. iTunes has pioneered a listening revolution. Downing Street develops Twitter media strategy as it hands reporters exclusives 29 April 2013, 11:05AM Seven months after joining Twitter David Cameron has almost 300,000 followers and his No 10 communications team is developing a Twitter media strategy. Downing Street is handing Twitter exclusives news stories to favoured reporters before they are issued to the rest of the media. Insight driven online advertising is now a given not a privilege 29 April 2013, 9:41AM Online advertising has never been more effective for brands, and now the final barriers to reaching vast online audiences have finally been removed. Brands want specific online engagement with consumers, so they need a very specific analysis of consumer habits on the web when planning and executing online display advertising. How mobile is changing our travel experience 29 April 2013, 9:16AM Travel has changed a lot from the days of the family trip and the only entertainment being "I spy" to post 9/11 and long(er) security lines. Frequent traveler or once a year family vacation - to borrow an over-used term - there's an app for that. New media versus old: Zuckerberg takes $1 pay as Sorrell cuts his to £1.2m 29 April 2013, 8:41AM Sir Martin Sorrell, the WPP Group chief executive, and Mark Zuckerberg, the Facebook co-founder, are represented as the two faces of media this week – that’s old media and new media – in terms of executive pay. Facebook buy Parse to add new revenue stream 26 April 2013, 1:09PM Facebook has bought Parse, the mobile-backend-as-a-service startup which has just raised $7m in funding, in what Techcrunch believes is an $85mdeal. Parse is two years old, and is the brainchild of ex Google staff and Y Combinator graduates who decided to build a set of back-end tools that mobile developers could use, and allows developers to build cross-platform apps for iOS and Android. BR Insight Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Harness the Power of Your Customer's Digital Voice (Webcast) All customers have the potential to become your brand advocates, driving... Improving Marketing and Media Performance (Expert Reports) A recent Brand Republic survey revealed that 78% of respondents felt und... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders

Campaign Daily Fix - GoCompare, Gillette, Dare, Chester Zoo, Oreo

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News GoCompare.com is most complained-about advertiser of 2012 by Maisie McCabe, 30 April 2013, 12:44PM GoCompare.com was the most complained-about advertiser of the past year with a total of nearly 2,000 complaints, according to the Advertising Standards Authority. P&G moves Gillette global creative account into Grey by Louise Ridley, 30 April 2013, 12:18PM Procter & Gamble has moved its global Gillette advertising account into WPP's Grey, ending a relationship with BBDO of nearly five decades. Damian McKeown leaves Dare by Maisie McCabe, 30 April 2013, 11:55AM Damian McKeown, executive planning director at Dare, has left the EDC creative agency to pursue other interests. Carat Leeds wins Chester Zoo business by Arif Durrani, 30 April 2013, 08:00AM The Leeds office of Carat has won the media planning and buying business for Chester Zoo following a consolidating pitch against MediaCom and Code Computerlove. Oreo wins Facebook top creative award by Gordon MacMillan, 30 April 2013, 11:33AM Facebook has named Oreo number one in its list of 20 brands being celebrated for their creative work. Oreo won for its Daily Twist campaign, which produced 100 pieces of work in 100 days to celebrate the brand's centenary. Latest Work Homebase "going fast" by Leo Burnett 30 April 2013, 10:20AM Peta "do it like they do" by Fallon London 29 April 2013, 10:28AM Nivea "it starts with you" by DraftFCB 29 April 2013, 09:04AM Also in the News BP set for Olympic, Paralympic and Commonwealth Games sponsorship by John Reynolds, 30 April 2013, 12:29PM Overseas online sales to generate £28bn for British retailers by 2020 by Arif Durrani, 30 April 2013, 11:48AM ShortLlist Media promotes four in group restructure by Arif Durrani, 30 April 2013, 10:07AM Blogs FALSE ECONOMICS Dave Trott, 30 April 2013, 7:04AM The inefficiencies of efficiency Steve Henry, 29 April 2013, 7:04AM Watch your tone Andy Nairn, 25 April 2013, 7:04AM Which side of the fence do you sit on? Phil Georgiadis, 24 April 2013, 1:04PM TRUST ME, IT’LL BE FUNNY… Lol and Nat, 23 April 2013, 3:04PM ON HAVING A DOG AND BARKING YOURSELF Dave Trott, 23 April 2013, 7:04AM More Blogs Latest Jobs Senior Strategist - CRM, Digital £60-£65K + Benefits, Central London German PPC Executive £30000 - £35000 per annum + benefits, London Junior/Midweight Digital Copywriter £25000 - £28000 per annum + Excellent Benefits, East London Digital Designer - with a thirst for adventure! £30000 per annum, India PR Account Manager £32000 per annum, Huntingdon More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.

Digital AM - Oreo, online sales, Dare, Asda, big data

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Oreo wins Facebook top creative award by Gordon MacMillan 30 April 2013, 11:33AM Facebook has named Oreo number one in its list of 20 brands being celebrated for their creative work. Oreo won for its Daily Twist campaign, which produced 100 pieces of work in 100 days to celebrate the brand's centenary. Overseas online sales to generate £28bn for British retailers by 2020 by Arif Durrani 30 April 2013, 11:48AM Online sales generated by UK retailers from international markets are expected to soar sevenfold to £28bn by 2020, according to new research published today. Damian McKeown leaves Dare by Maisie McCabe 30 April 2013, 11:55AM Damian McKeown, executive planning director at Dare, has left the EDC creative agency to pursue other interests. Asda launches weather-dependent campaign for summer clothing push by Matthew Chapman 30 April 2013, 11:00AM Asda is running a digital campaign for its George clothing range that will "respond immediately" to changes in the British summer's unpredictable weather. Seven steps to conquering the art of mining big data by 30 April 2013, 10:00AM The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow. Five ways in which technology is blurring the sponsorship model by Nicola Kemp 29 April 2013, 12:30PM In an age where sharing has become a key part of the event experience, sponsors and rights holders need to readdress their strategy, writes Nicola Kemp. Promotion: Tablets: Redefining Consumer Experience Over half of the UK use two devices to connect - 30% are using three or more to get online. How do you maximise this? Find out in our webcast   Also in the news Multi-platform ABCs: Metro's mobile-first site recovers with 27% lift in March by Arif Durrani, 29 April 2013, 12:30PM ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013 by Ian Darby, 29 April 2013, 12:00PM Idea of the Week from Getmemedia.com: Sponsor the British Lions tour this summer by , 29 April 2013, 12:00PM Work Club wins Adidas social media account by James Swift, 29 April 2013, 11:31AM Havas Media acquires insight agency SCB Partners by Ian Darby, 29 April 2013, 10:47AM Mobile tech firm Sevenval calls in Liberty for first UK campaign by Lynsey Barber, 29 April 2013, 10:00AM Latest Blog Entries Bow-tying one on Greg Taylor, 30 April 2013 The new frontiers of video optimisation Dominic Guba, 30 April 2013 FALSE ECONOMICS Dave Trott, 30 April 2013 The tattooist's code Greg Taylor, 29 April 2013 The inefficiencies of efficiency Steve Henry, 29 April 2013 The Art of Brand Suicide. Or how indulgent creatives sometimes go too far. Chris Arnold, 27 April 2013 BR Insight Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Tablets: Redefining Consumer Experiences (Webcast) As a nation, the UK is media and technology obsessed with over half of t... Harness the Power of Your Customer's Digital Voice (Webcast) All customers have the potential to become your brand advocates, driving... Improving Marketing and Media Performance (Expert Reports) A recent Brand Republic survey revealed that 78% of respondents felt und... The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports) With UK consumers spending an average of £1,083 a year online, int... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders