The Wall > Mobile World Congress, TV goes back to the future, The Daily Poke, creating value from raw data, make-or-break rules for personalisation

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Five brand trends for Mobile World Congress 2015 02 March 15, Zac Pinkham As the great and the good of the mobile industry gather in Barcelona for MWC 2015, Millennial Media takes a look at the key trends set to dominate the agenda this year 02 March 15 TV goes back to the future  Marty McFly, when faced with a tricky situation, often described it as "heavy"... read more 02 March 15 The Daily Poke: Locker room groomer It's official. The days of lingering suggestively over your lingerie at the laundrette are... read more 02 March 15 5 tips for creating value from raw data Our world is obsessed with data, but run by human emotions. But data and creativity don't need... read more 02 March 15 4 make-or-break rules for personalisation Brands are working harder than ever to personalise their websites, apps and all other communications... read more More digital news HTC to enter virtual reality market with Vive headset 02 March 15, Daniel Farey-Jones Smartphone manufacturer HTC has revealed plans to bring out a virtual reality headset for the consumer market before the end of the year. Samsung readies US summer launch for Apple Pay rival 02 March 15, Daniel Farey-Jones US owners of Samsung's new S6 phones will be able to use them to pay for their shopping instead of swiping their bank cards from this summer. Data hurts: why brands must address the tyranny of the algorithm 02 March 15, Nicola Kemp Marketers must no lose sight of the need for a new ethical agenda when it comes to the intersection between the real and virtual worlds, writes Nicola Kemp. British Gas' Hive bus shelter heats up with a Twitter request 27 February 15, Shona Ghosh British Gas smart energy brand Hive has installed a tweet-activated bus shelter in Manchester Piccadilly station, which will warm up users waiting inside when they tweet using #TweetToHeat. Brand Republic Digital Awards extends entry deadline 27 February 15, Rachel Bull The deadline for the 2015 Brand Republic Digital Awards has been extended to 12 March. Direct Marketing Manager great package Direct Recruitment, London (Central), London (Greater) Head of Digital - award-winning creative agency £60000 - £75000 per annum + bonus, pension, health, travel Reuben Sinclair, London National Accounts Controller c.£85k-£90k plus bonus and car Premier Consultants, Cambridgeshire UI Designer £35 - £40 per annum + pro rata Creative Recruitment, London Graphic Designer | Prem Rugby Team Negotiable Nu Creative Talent, Leicestershire See all jobs

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