Wednesday, 1 April 2015

April Fool's Day, HTC, Sky, Haymarket Media Group, Dave Trott, Carat, Arla Foods, Buzzfeed

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Latest news
April Fool's Day ad round-up
by Gurjit Degun,
01 April 2015, 12:41PM
April Fool's Day ad round-up
Brands have jumped at the chance to trick consumers today. From beard insurance to being able to use any personal item as a contactless payment card - which had you fooled?
HTC launches global campaign
by Gurjit Degun,
01 April 2015, 11:43AM
HTC launches global campaign
HTC has launched a global campaign to promote the new One M9 smartphone.
Sky broadband ad banned after Virgin Media complaint
by Gurjit Degun,
01 April 2015, 09:20AM
Sky broadband ad banned after Virgin Media complaint
The ad watchdog has banned a Sky broadband ad that Virgin Media challenged for being misleading.
Haymarket reports £11m pre-tax profits
by Maisie McCabe,
01 April 2015, 09:59AM
Haymarket reports £11m pre-tax profits
Haymarket Media Group has reported pre-tax profits of £11.1 million in the year to 30 June 2014, up from a loss of £7.6 million in the preceding 18 months.
Dave Trott: Don't overthink it
by Dave Trott,
01 April 2015, 08:36AM
Dave Trott: Don't overthink it
"We were trapped for thirteen hours in our own car" Brian Smith explained to reporters in Alexandra, "and the emergency services told us that we'd have died if we'd been there for another half hour."
JP Cadman joins Carat as head of strategic planning
by Gurjit Degun,
01 April 2015, 11:47AM
JP Cadman joins Carat as head of strategic planning
John Paul Cadman, the group strategy director at MEC, has been named head of strategic planning at Carat.
Havas wins Arla developing markets pitch
by James Swift,
01 April 2015, 09:40AM
Havas wins Arla developing markets pitch
Arla Foods has appointed Havas Worldwide London to create campaigns in developing markets after a competitive pitch.
BuzzFeed hires Agostinho as first client services director
by Arif Durrani,
01 April 2015, 12:08PM
BuzzFeed hires Agostinho as first client services director
Buzzfeed UK has hired OMD's Catherine Agostinho as its first client services director.

180LA names ECDs

by Matthew Rothenberg

31 March 2015
Rafael Rizuto and Eduardo Marques are veterans of Pereira O'Dell San Francisco and Ogilvy & Mather Brazil.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Not an April Fools'! Three brings 'selfie bus' to Barcelona for Brits abroad
by Shona Ghosh, 01 April 2015, 11:04AM
Do feed the birds: Danish bakery creates baking snack for ducks
by Suzanne Bearne, 01 April 2015, 09:16AM
Timeline: A look back at April Fool's marketing
by Samantha Edwards, 01 April 2015, 08:50AM
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Latest Work

KPMG "glass ceiling" by JWT New York
31 March 2015, 09:41PM
KPMG
KPMG is airing two TV commercials in the US staring the golfers Phil Mickelson and Stacy Lewis to promote a series of events on the advancement of women in business. J Walter Thompson created the spots, the first of which shows as glass ceiling smash...
McVitie's "DeliChoc" by Grey London
31 March 2015, 11:29AM
McVitie's
McVitie's "sweeet" campaign, which uses cute or exotic animals as metaphors for the taste of different kinds of biscuit, is hardly groundbreaking. But the ads are well-made and people like them. Besides, how edgy do you want a biscuit ad to be?
Foot Locker Europe and Adidas "in the sneakers of Theo Walcott" by BBDO Paris
30 March 2015, 04:44PM
Foot Locker Europe and Adidas
It was national news in February when Theo Walcott announced that he was ditching Nike as his sponsor and signing with Adidas. The Arsenal forward appeared in some social media spots for the German brand s "there will be haters" campaign almost imm...
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