| | | | | | Buzzfeed UK has hired OMD's Catherine Agostinho as its first client services director. | | | | | | | | | | | | | Arla Foods has appointed Havas Worldwide London to create campaigns in developing markets after a competitive pitch. | | | | | | | | | | | | | The ad watchdog has banned a Sky broadband ad that Virgin Media challenged for being misleading. | | | | | | | | | | | | | Haymarket Media Group has reported pre-tax profits of £11.1 million in the year to 30 June 2014, up from a loss of £7.6 million in the preceding 18 months. | | | | | | | | | | | | | It's a full week for Nick Baughan, the chief executive officer at Maxus, as he joins debates on content and context for the FT and Guardian and meets prime minister David Cameron. | | | | | | | | | | | | | HTC has launched its biggest marketing campaign to date for its new flagship phone, the HTC One M9. | | | | | | | | | | | | | Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell. | | | | | | | | | | | | | Havas Media Group has created the new role of global head of content and has appointed Damien Marchi from Euronews to the post. | | | | | | | | | | | | ADVERTISEMENT | | | | | | | | | | | | | | | | | The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers to register to vote in the General Election. | | | | | | | | | | | | | Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. | | | | | | | | | | | | | During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and often conflicting interests. Step forward, Sir Martin Sorrell. | | | | | | | | | | | | | Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks. | | | | | | | | | | | | | The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today. | | | | | | | | | | | | | | | | | | The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. | | | | | | | | | | | | | With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. | | | | | | | | | | | | | Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. | | | | | | | | | | | | | Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. | | | | | | | | | | | | | After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. | | | | | | | | | | |
No comments:
Post a Comment