marketing your business online: Apple finds its funny side; Cadbury 'memevertising' campaign should make agencies nervous; Facebook partners Dunnhumby to prove impact on FMCG sales

Tuesday, 5 April 2016

Apple finds its funny side; Cadbury 'memevertising' campaign should make agencies nervous; Facebook partners Dunnhumby to prove impact on FMCG sales

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5th April

Apple finds its funny side again, and seals it with 'The Kiss'

05 April 16, Unruly

Social video expert Unruly reviews the latest viral by Apple.

Cadbury 'memevertising' campaign should have creative agencies feeling nervous

05 April 16, Rik Moore

Cadbury's new campaign, 'Tastes Like This Feels', follows Coke in promising consumers a tangible benefit - but it's the use of YouTube footage that has the greatest consequences, says Rik Moore, head of... read more

Goldman Sachs leads financing for 'automated copywriting' startup

05 April 16, Omar Oakes

Persado, an ad tech startup which says its software can create automated copywriting for marketing campaigns, has today closed a $30 million financing led by Goldman Sachs.

Facebook partners Dunnhumby to prove impact on FMCG sales

05 April 16, Shona Ghosh

Facebook has tied up with Dunnhumby in the UK to create a powerful joint dataset, offering brand marketers a way to measure a campaign's effect on sales offline as well as online.

Does Peroni's premium positioning extend to its social presence?

05 April 16, Staff

Peroni, the Italian beer brand, has hit the headlines due to its possible take-over by Asahi Group.

M&S adds iCrossing to agency roster

05 April 16, Omar Oakes

Marks & Spencer has appointed iCrossing, Hearst's specialist search agency, to its agency roster after a competitive pitch.

Don't drink and drive! You're texting? Whatever.

04 April 16, I-Hsien Sherwood

MullenLowe's safe-driving PSA cleverly shows difference between attitudes toward drunk driving and texting at the wheel

If Amazon opens real-life stores, Dixons and others could be toast

04 April 16, Andrew Pemberton

What is Amazon really good at? Operations? Marketing? asks Andrew Pemberton, director of Furthr.

The Marketing Mind podcast: Domino's head of digital Nick Dutch talks all things tech

05 April 16, Shona Ghosh

Welcome to the Marketing Mind, a monthly podcast from Marketing's editorial team and powered by our partners Somethin' Else.

05 April 16

CMOs in 2016…caught in a trap, no turning back

Behind all the Facebook advertising, mobile apps, optimised sites and other exciting digital initiatives brands are pouring their hard earned cash into, lurks a dirty secret that no CMO dare mention....

05 April 16

The Daily Poke: iPhone heal thyself

Most of us have experienced that horrible feeling of dropping your phone face down. Full of dread, you wince as you turn it over to assess how badly you've ruined it. Read more on The Daily Poke:...

05 April 16

Is the new Instagram algorithm bad for brands?

Instagram recently announced its intention to move away from a linear timeline towards an algorithmic feed. Whichever way you look at it this is bad news for brands – unless they can evolve ahead of...

04 April 16

Gimmicks, gaffes and social media gold

April Fools' Day offered brands a unique opportunity to engage consumers in a bold and tongue-in-cheek way, as we saw across the board last week. A successful campaign, video or tweet on this one day...