Weetabix arm wrestling ad promotes new cereal, Steve McQueen directs racy Burberry spot, Latest in the JWT suit

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Campaign Daily Fix April 05, 2016

Latest news Weetabix uses arm wrestling to promote added-protein cereal Gurjit Degun Weetabix, the cereal brand, is focusing on the strength its new product, with added protein, can give people. Burberry launches racy perfume ad directed by Steve McQueen Omar Oakes Burberry has launched a racy campaign to introduce its Mr Burberry fragrance with an ad directed by Oscar-winning director Steve McQueen. WPP trying to 'rewrite history' in JWT case, say Johnson lawyers Campaign staff Wrangling over admissibility of 'rape joke' tape continues as plaintiff's attorneys blast argument that Martinez was trying to "ease the tension" Bonne Maman hires The Bank to launch first major TV ad campaign Omar Oakes Bonne Maman, the French jams brand, is set to launch its first major TV ad campaign after appointing The Bank as its lead creative agency. M&S adds iCrossing to agency roster Omar Oakes Marks & Spencer has appointed iCrossing, Hearst's specialist search agency, to its agency roster after a competitive pitch. Ogilvy Pride hires Pierce to head senior team Gurjit Degun Ogilvy Pride, the LGBT agency in the Ogilvy Group, has unveiled its senior team after hiring a new head and two deputies. Cadbury 'memevertising' campaign should have creative agencies feeling nervous Rik Moore Cadbury's new campaign, 'Tastes Like This Feels', follows Coke in promising consumers a tangible benefit - but it's the use of YouTube footage that has the greatest consequences, says Rik Moore, head of creative strategy at Havas Media. Facebook partners Dunnhumby to prove impact on FMCG sales Shona Ghosh Facebook has tied up with Dunnhumby in the UK to create a powerful joint dataset, offering brand marketers a way to measure a campaign's effect on sales offline as well as online. Lidl and P&G ramp up adspend as big four supermarkets rein it in Simon Gwynn P&G and Lidl hugely upped their spend on traditional ads last year, as the biggest rivals in their respective categories mostly docked spend. What can Britain market to the rest of the world? Jon Sharpe With people like Donald Trump hogging the microphone, has there ever been a better time to promote the British sense of decency and reserve round the world? asks Jon Sharpe, CEO of RKCR/Y&R. The Work Cadbury Dairy Milk "tastes like this feels" by Fallon London Cadbury Dairy Milk has released a new global creative platform called "tastes like this feels", pinning its hopes on a bit more animal magic to restore the lustre to its advertising. Editor's Pick The five biggest challenges for marketers in 2016 Kate Magee As part of the Marketing Society's 24 Hour Global Conversation, 26 leading marketers spoke candidly about the biggest challenges facing them this year. Heroes: Roald Dahl by Al MacCuish Al MacCuish For those in the creative business who value meaning over messages, there can be no better inspiration than "the greatest storyteller to ever live". More The fight for talent: insights from MBA and Deltek  Presented by Brand Republic & Deltek As people connect with brands and consume media in a variety of ways, agencies face a host of fresh challenges. Tune into Brand Republic's webcast on 28 April at 3pm and discover how to stay ahead of the curve and find the right creative talent.        Campaign Jobs Associate Client Director (Planning) £45,000 - £55,000 Dentsu Aegis, London (Greater) PROJECT MANAGER £25000 - £40000 per annum Live Recruitment, Leicestershire Campaign Manager Adobe Competitive Bodhi Resourcing, London (Greater) Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater)

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