Facebook has tied up with Dunnhumby in the UK to create a powerful joint dataset, offering brand marketers a way to measure a campaign's effect on sales offline as well as online.
Fresh from Exterion Media's triumph in the London Underground ad contract battle, its chief executive is on a mission to transform the sector. He talks to Gideon Spanier.
Change, as JFK said, is the law of life. Campaign, launched just five years after his death, has always flourished by re-inventing itself to stay ahead of the perpetual shifts in the advertising and marketing industries. And reinvention has never been more necessary than now. The new Campaign will present an holistic view of the wider marketing world as it joins forces with Marketing and Media Week.
Do you regard social media as a threat? Turn it around and enhance your authority with original content and social media curation tools Presented by Brand Republic and CrowdyNews
Virgin Radio is back on the airwaves after it was relaunched by The Wireless Group on Wednesday. The head of AV planning at Carat gives his first impressions.
Brands who understand their audience behaviour are those that are really able to deliver success to both consumers and advertisers, says the head of media operations at Total Media.
The demise of The Independent print edition raises the question of how we can fund quality journalism in the future. W's Warren Johnson considers some radical proposals.
We join Rupert Staines, managing director, Europe at RadiumOne, as he adjusts to rural life (village quiz and all), gets psyched about Kathleen Saxton’s new venture and welcomes new Nordic hires.
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