Bonne Maman hires The Bank to launch first major TV ad campaign; Burberry launches racy perfume ad directed by Steve McQueen; Top 5 global brand videos

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Bonne Maman hires The Bank to launch first major TV ad campaign 05 April 16, Omar Oakes Bonne Maman, the French jams brand, is set to launch its first major TV ad campaign after appointing The Bank as its lead creative agency.   Burberry launches racy perfume ad directed by Steve McQueen 04 April 16, Omar Oakes Burberry has launched a racy campaign to introduce its Mr Burberry fragrance with an ad directed by Oscar-winning director Steve McQueen.   Top 5 global brand videos Mar 2016: Unicef takes the top spot 04 April 16, Be On Unicef explores the harrowing story of one child's arranged marriage in an ad that deservedly takes the lead in this month's global video chart.   Weetabix uses arm wrestling to promote added-protein cereal 04 April 16, Gurjit Degun Weetabix, the cereal brand, is focusing on the strength its new product, with added protein, can give people.   Tesla Model 3's 276k pre-orders require production 'rethink' from Musk... and more 05 April 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Walkers has taken its eye off the ball with its Messi campaign 05 April 16, Anna Carpen John Webster wrote the first Lineker ad, writes Anna Carpen, creative director at 18 Feet & Rising. That's why I know it was about Gary being the nicest guy in football. And it was funny seeing him steal... read more   Does Peroni's premium positioning extend to its social presence? 05 April 16, Staff Peroni, the Italian beer brand, has hit the headlines due to its possible take-over by Asahi Group.   Ogilvy Pride hires Pierce to head senior team 04 April 16, Gurjit Degun Ogilvy Pride, the LGBT agency in the Ogilvy Group, has unveiled its senior team after hiring a new head and two deputies.   The Marketing Mind podcast: Domino's head of digital Nick Dutch talks all things tech 04 April 16, Shona Ghosh Welcome to the Marketing Mind, a monthly podcast from Marketing's editorial team and powered by our partners Somethin' Else.   If Amazon opens real-life stores, Dixons and others could be toast 04 April 16, Andrew Pemberton What is Amazon really good at? Operations? Marketing? asks Andrew Pemberton, director of Furthr.   Cadbury adopts new Coke-like tagline 'Tastes like this feels' 04 April 16, Ben Bold Cadbury has replaced its 'Free the joy' slogan with 'Tastes like this feels', with the tagline appearing in a new ad featuring real footage of a bear rubbing his back up against a tree to the tones of... read more   Blu unveils 'independent spirits' in global campaign 04 April 16, Omar Oakes Blu, the e-cigarette maker, has launched its first global brand campaign since appointing The Corner to its ad account earlier this year.   Lidl and P&G ramp up adspend as big four supermarkets rein it in 04 April 16, Simon Gwynn P&G and Lidl hugely upped their spend on traditional ads last year, as the biggest rivals in their respective categories mostly docked spend.   Big Questions Live: The best bits Presented by Brand Republic, IBM & Marketing Magazine Marketing gurus from EE, British Gas Connected Homes and IBM on turning customer insight into marketing gold                 HomeAway-Director, Global Brand Media   Competitive HomeAway, London (Central), London (Greater)   PROJECT MANAGER   £25000 - £40000 per annum Live Recruitment, Leicestershire   Campaign Manager Adobe   Competitive Bodhi Resourcing, London (Greater)   Senior Digital Marketing Consultant   Paying up to £65,000 Bodhi Resourcing, London (Greater)   Senior Campaign Solutions Analyst   Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater)               See all jobs

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