This week's top features and opinions: A call to arms for ad creatives, Why it's time to ditch your 5-year plan, Real disruption is uncomfortable

 

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Campaign Sunday Best April 03, 2016

This week's top features and opinions Advertising is on its knees - what an opportunity Tony Cullingham At Saatchi & Saatchi London on 24 March, Tony Cullingham, the leader of the Watford Advertising Course, gave a call-to-arms speech to his graduating students. Some people thought it was worth publishing. Campaign agreed. A view from Dave Trott: Real disruption is uncomfortable Dave Trott One morning in 1993, I got a phone call at home: "Don't come into work, a bomb's blown the front of the agency in". School Reports 2016: the year in tweets and photos Staff For our annual School Reports, Campaign asked agencies to sum up the past year in one image and 140 characters. Why it's time to ditch your five-year agency plan Alan Fayolle Martin Sorrell boldly announced at the Guardian's Changing Media Summit last week that "we're not in the advertising business anymore". Alan Fayolle, the managing partner at Forever Beta, reflects on why agencies need to ditch their five-year plans as a result. The five biggest challenges for marketers in 2016 Kate Magee As part of the Marketing Society's 24 Hour Global Conversation, 26 leading marketers spoke candidly about the biggest challenges facing them this year. Starting salaries of the agency stars Campaign staff What did your boss make as a junior account exec in 1982? As the industry faces a possible mass wage increase, we look back at some humble beginnings Media on Trial: Virgin Radio's relaunch Michael Williamson Virgin Radio is back on the airwaves after it was relaunched by The Wireless Group on Wednesday. The head of AV planning at Carat gives his first impressions. Raconteur bets on print with current affairs monthly for millennials Freddie Ossberg Raconteur is launching a free current affairs monthly aimed at millennials who want thoughtful, quality journalism in print, founder and publisher Freddie Ossberg explains. Tom Knox: Why conscious capitalism matters to the ad industry Tom Knox Tom Knox, the president of the IPA, will speak about the benefits of conscious capitalism - that companies can do good and make money - at an upcoming event. He reflects on why it is so important to him and why it should matter to the industry. Adapt or die: Technology is saving journalism, not destroying it Sylvain Giuliani Forget fears about print titles closing and the struggle for make money online. Journalism is on the cusp of a creative renaissance thanks to digital technology. A golden age or the era of slothfulness? Sue Unerman According to a new study from the University of Toledo, there is a new sickness putting the first world in peril: binge-viewing. Campaign Jobs Campaign Manager Adobe Competitive Bodhi Resourcing, London (Greater) Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater) Senior Campaign Solutions Analyst Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater) Campaign Manager Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater)

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