Samsung was TV's most advertised brand by airtime last month; 'Waitrose 1' premium label rolls out across 500 food products; 5 ways to get ahead if you're just starting out in marketing

View in web browser   |   Add to safe senders Daily News 4th April

Samsung was TV's most advertised brand by airtime last month 04 April 16, Omar Oakes Samsung was the most advertised brand on British TV in terms of airtime last month.   Waitrose rolls out 'Waitrose 1' premium label across 500 food products... and more 04 April 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Five ways to get ahead if you're just starting out in marketing 04 April 16, Caroline Wilding In the latest of our Lessons from the Next Generation Power 100, Caroline Wilding, associate marketing director, export markets, at Kao Corporation, and a member of the Next Gen class of 2011, advises... read more   John Lewis focuses on health and wellbeing for third JLAB incubator programme 04 April 16, Matthew Chapman John Lewis has launched its third accelerator programme as it seeks to support innovations ranging from the health and wellbeing sector to kids' tech products.   Guinness aims for African success with new beer created especially for the continent 01 April 16, Simon Gwynn Guinness is aiming to continue its booming popularity in Africa by launching its first new product from within the continent for 10 years, Guinness Africa Special.   Global Radio chief Stephen Miron on making tough decisions and standing by them 04 April 16, Stephen Miron Stephen Miron, who was previously managing director of The Mail on Sunday at DMGT, now leads Global - the business that owns Global Radio (the UK's biggest commercial radio company), Global TV and Global... read more   Football League seeks cup tie-up amid rebrand for digital age 04 April 16, Matthew Chapman The League Cup has long battled perceptions that it's the FA Cup's poor relation. Now, it faces a fight on a wider front, as digital media continues to step up its claims on brands' marketing budgets.   Dairy Crest's Frylight picks Scorch London ahead of marketing push 04 April 16, Omar Oakes Frylight, the cooking oil brand owned by Dairy Crest, has appointed Scorch London as its retained creative agency after a competitive pitch.   Polish public service ad imagines disabled firefighting crew 04 April 16, James Swift A group of disabled firefighters attempt to tackle a blaze with slapstick results in a distinctive public service ad from Poland.   Jason Statham plays every character in LG's new global campaign 01 April 16, Omar Oakes Action movie star Jason Statham appears as every single character featured in a new global ad campaign for LG Electronics.   Foreign creatives launch networking group 04 April 16, Omar Oakes Foreign creatives working in London agencies have created a new networking group to discuss work and develop their skills.   Big Questions Live: The best bits Presented by Brand Republic, IBM & Marketing Magazine Marketing gurus from EE, British Gas Connected Homes and IBM on turning customer insight into marketing gold                 HomeAway-Director, Global Brand Media   Competitive HomeAway, London (Central), London (Greater)   PROJECT MANAGER   £25000 - £40000 per annum Live Recruitment, Leicestershire   Campaign Manager Adobe   Competitive Bodhi Resourcing, London (Greater)   Senior Digital Marketing Consultant   Paying up to £65,000 Bodhi Resourcing, London (Greater)   Senior Campaign Solutions Analyst   Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater)               See all jobs

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