marketing your business online: Universal is first UK brand to use Twitter's First View, Virgin Radio relaunch reviewed

Friday, 1 April 2016

Universal is first UK brand to use Twitter's First View, Virgin Radio relaunch reviewed

Media AM Bulletin


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01st April 2016

Universal first to use Twitter's First View in the UK

Universal is the first brand in the UK to launch a campaign on Twitter's First View, a premium video offering.

Media on Trial: Virgin Radio's relaunch

Virgin Radio is back on the airwaves after it was relaunched by The Wireless Group on Wednesday. The head of AV planning at Carat gives his first impressions.

Disney leads £10m investment in Playbuzz

Disney is investing money in Playbuzz, the interactive online content producer, as entertainment giant looks to expand its digital media offer.

Carat upgrades UK adspend growth forecast to 6%

The UK advertising market will grow by 6.2 per cent this year, Carat has predicted in its latest adspend report, up from a previous forecast of 5.5 per cent for 2016.

Campaign Viral Chart: Apple's Cookie Monster ad holds on to top spot

The Cookie Monster helps Apple ad attain the most-shared spot for second week running.

Do you regard social media as a threat? Turn it around and enhance your authority with original content and social media curation tools
Presented by Brand Republic and CrowdyNews

Raconteur bets on print with current affairs monthly for millennials

Raconteur is launching a free current affairs monthly aimed at millennials who want thoughtful, quality journalism in print, founder and publisher Freddie Ossberg explains.

Red Bull Media House to provide content on Reuters Media Express

Red Bull Media House, the media company focusing on sports, culture and lifestyle, has partnered with Reuters to publish content on the news site's Media Express division.

Snapchat's new features herald big challenge to Facebook Messenger and WhatsApp

Snapchat is intent on positioning itself as the most "human" method of chatting on your phone, says the chief executive of TMW Unlimited.

Pay-per-read, crowdfunding, patrons: Do we need a new funding model for newspapers?

The demise of The Independent print edition raises the question of how we can fund quality journalism in the future. W's Warren Johnson considers some radical proposals.

My Media Week: Rupert Staines, RadiumOne

We join Rupert Staines, managing director, Europe at RadiumOne, as he adjusts to rural life (village quiz and all), gets psyched about Kathleen Saxton’s new venture and welcomes new Nordic hires.

My Media Week: Farrah Storr, Cosmopolitan

It’s no ordinary week for Farrah Storr, editor at Cosmopolitan, as she joins the fashionistas at Paris Fashion Week before heading to her heartland, Manchester, for Magnetic’s Spark North conference.