Mary Portas: creativity is about finding a brand's essence and expressing it in a powerful way + Apple, Sainsbury's & April Fools'

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Marketing Daily , 01st April 2016

Mary Portas: creativity is about finding a brand's essence and expressing it in a powerful way Apple at 40: slowing down but still strong April Fool's Day: this year's best and worst pranks by brands Sainsbury's £1.4bn Argos offer is accepted by Home Retail Group board Comedy great Ronnie Corbett dies: remembering his hilarious ads Digital Mavericks: The hunt is on for 2016's innovators Pimm's sponsors Big Ben to help fund restoration of tourist landmark Mini taps into charity-shop chic with launch of Hipster Hatch 'Nobody from Liverpool': petty bigotry and stereotyping are endemic in marketing Ladbrokes' marketing boss on being the new boy at work 'Brand purpose' means nothing if you don't deliver Beyonce's sportswear brand Ivy Park finally launches Universal first to use Twitter's First View in the UK Pele sues Samsung for $30m over use of lookalike in ad... and more EE, British Gas and IBM on what ever-evolving customer expectations means for the future of marketing Presented by MARKETING and IBM JOBS BOARD European Brand Manager - Pet Division , Spectrum BrandsCompetitive+ Benefits , UK Office: Surrey/ Middlesex Digital Senior Project Manger , Twist Recruitment£35000 - £45000 per annum + excellent benefits! , London Senior Digital Project Manager – Huge opportunity! , ADLIBto £40k , Bristol PR Account Manager , Major Players£28000 - £34000 per annum + benefits , London Creative Director - Ambitious, Independent Agency , ADLIBCirca £60k , Bath

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