Best April Fool's brand pranks, Tony Kaye directs The Black Farmer's ad, This AI creative director is not a gag

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Campaign Daily Fix April 01, 2016

Latest news April Fools' Day: this year's best and worst pranks by brands Staff We round up the best and worst brand pranks from April Fool's Day 2016. The Black Farmer teases Tony Kaye-directed ad Maisie McCabe The Black Farmer has released a trailer for its Tony Kaye-directed ad, ahead of its launch during Gogglebox next Friday. John Hegarty stars in spoof bringing Friday Club London out of the shadows James Swift Sir John Hegarty and Saatchi & Saatchi Fallon's chief executive, Magnus Djaba, star in a spoof exposé of Friday Club London, a not-for-profit organisation that connects top marketers with tech start-ups. McCann's 'AI creative director': not an April Fool's gag David Blecken Today's welcoming ceremony for new graduates at McCann Worldgroup in Tokyo saw the arrival, or rather, unboxing, of one particularly interesting staff member. April Fool's Day is here again: the best brand pranks from last year Anna Reynolds Get ready for more reminiscing about Blue Peter's spaghetti tree and Python turned documentary maker Terry Jones discovering the flying penguin as April Fool's Day comes round again. Media on Trial: Virgin Radio's relaunch Michael Williamson Virgin Radio is back on the airwaves after it was relaunched by The Wireless Group on Wednesday. The head of AV planning at Carat gives his first impressions. Universal first to use Twitter's First View in the UK Gurjit Degun Universal is the first brand in the UK to launch a campaign on Twitter's First View, a premium video offering. Richard Desmond sells adult TV channels for less than £1m Gideon Spanier Richard Desmond has sold his adult TV channels business, Portland, to management in a deal worth less than £1 million. Disney leads £10m investment in Playbuzz Omar Oakes Disney is investing money in Playbuzz, the interactive online content producer, as entertainment giant looks to expand its digital media offer. Campaign Viral Chart: Apple's Cookie Monster ad holds on to top spot Gurjit Degun The Cookie Monster helps Apple ad attain the most-shared spot for second week running. Mary Portas: creativity is about finding a brand's essence and expressing it in a powerful way Mary Portas I was lucky enough to be growing up at a time when glam rock hit. I was lucky enough to have David Bowie as my god. Smyths Toys appoints McCann Manchester to ad account James Swift Smyths Toys Superstores, the children's toys and entertainment products retailer, has appointed McCann Manchester to its £6 million advertising account after a pitch. The Work The Alzheimer League "simplified stories" by DDB Brussels The Alzheimer League is rewriting novels for people with dementia as part of campaign created by DDB Brussels. Guinness "alive inside" by Abbott Mead Vickers BBDO Taking its cue from the gold lion-winning "made of black" campaign, Guinness Africa's new ad features an eclectic mix of young artists and an up-tempo soundtrack. Trending Why - and how - Campaign is changing Claire Beale and Adrian Barrick Change, as JFK said, is the law of life. Campaign, launched just five years after his death, has always flourished by re-inventing itself to stay ahead of the perpetual shifts in the advertising and marketing industries. And reinvention has never been more necessary than now. Advertising is on its knees - what an opportunity Tony Cullingham At Saatchi & Saatchi London on 24 March, Tony Cullingham, the leader of the Watford Advertising Course, gave a call-to-arms speech to his graduating students. Some people thought it was worth publishing. Campaign agreed. WPP lawyers: Martinez made rape joke to 'lighten the tension' Omar Oakes Gustavo Martinez, the former global chief executive of J Walter Thompson, joked about rape to colleagues to "lighten the tension" and improve employees' morale, lawyers for WPP have told a US court. Pure TV brilliance from Virgin Active: the Thinkboxes Awards for TV ad creativity Presented by Campaign, Marketing & Thinkbox 'We've Got a Workout for That', Iris Worldwide's cheeky commercial triumphs in this month's Thinkboxes.       Campaign Jobs Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater) Senior Campaign Solutions Analyst Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater) Campaign Manager Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater) Campaign Manager Adobe Competitive Bodhi Resourcing, London (Greater)

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