Friday, 1 April 2016

Apple at 40: slowing down but still strong, plus the best April Fools pranks on social media

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Brand Republlic
Digital PM brought to you by The Wall 1st April
 
Apple at 40: slowing down but still strong

Apple at 40: slowing down but still strong

01 April 16, Shona Ghosh

Apple has reached middle age - the prime of life for some, perhaps, but often a time when the joints start to get stiff and the reflexes might not be quite as quick as they used to be.

 
McCann's 'AI creative director': not an April Fool's gag

McCann's 'AI creative director': not an April Fool's gag

01 April 16, David Blecken

Today's welcoming ceremony for new graduates at McCann Worldgroup in Tokyo saw the arrival, or rather, unboxing, of one particularly interesting staff member.

 
Universal first to use Twitter's First View in the UK

Universal first to use Twitter's First View in the UK

01 April 16, Gurjit Degun

Universal is the first brand in the UK to launch a campaign on Twitter's First View, a premium video offering.

 
The Times listens to its audience - it's time others did, too

The Times listens to its audience - it's time others did, too

01 April 16, Celine Saturnino

Brands who understand their audience behaviour are those that are really able to deliver success to both consumers and advertisers, says the head of media operations at Total Media.

 
Campaign Viral Chart: Apple's Cookie Monster ad holds on to top spot

Campaign Viral Chart: Apple's Cookie Monster ad holds on to top spot

01 April 16, Gurjit Degun

The Cookie Monster helps Apple ad attain the most-shared spot for second week running.

 
Sainsbury's £1.4bn Argos offer is accepted by Home Retail Group board

Sainsbury's £1.4bn Argos offer is accepted by Home Retail Group board

01 April 16, Simon Gwynn

Sainsbury's moved a step closer to taking over Argos owner Home Retail Group (HRG), after the latter's board recommended that shareholders accept Sainsbury's offer, which is in the region of £1.4bn.

 
 
01 April 16
April Fools 2016 round up: The best pranks on social media

Happy April Fools Day. Keep your eyes peeled as brands are making the most of today's opportunity to pull pranks and jokes across social media on unsuspecting followers. There's plenty of...

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01 April 16
Why guess? Data is the key to omnichannel success

We are living in a world obsessed with technology. We cannot deny that in an always connected world there are endless opportunities for brands to spread messages in different ways, across many different...

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01 April 16
The Daily Poke: Food trucking solar powered yoga

Whole Foods are pulling out all the stops. The chain has a new vice president of culinary and hospitality, who wants to rev up the fun by launching a new food truck concept. Read more on The Daily...

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31 March 16
Marketing makeover: Representing the real face of beauty

As the world's first professional Down's syndrome model, Madeline Stuart, wowed New York Fashion Week with her catwalk performance last month, Ashley Graham became the first plus size model to adorn the...

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